ChatGPTTL;DR
- Twelve roofing marketing companies market roofers for a living and four of them publish a price. Every figure is quoted from the agency's own page as of September 2026.
- Hook Agency starts Local SEO + AEO at $3,750 a month as of October 30, 2026, paid search at $2,000 and Meta at $3,000, on a yearly commitment.
- Footbridge Media is the opposite end: $249 a month, site included, no contract, 90-day money back.
- Service Direct sells roofing calls at $85 to $550 each with no contract.
- RYNO says clients "typically invest $5,000 or more". We start at $350 a month with no contract, and this is our list, so read it that way.
- Roofing Webmasters, Scorpion, Profit Roofing Systems, Roofer's Guild, Best Roofer Marketing, Surge Digital, Roofer Marketing Solutions and Townsquare price on the call. The two entries from the earlier version that pointed at dead or wrong domains are gone.
Disclosure: Skill Mammoth is ranked first below and this is our site. Everything said about another roofing marketing agency is quoted from its page with a link, and the "built for" column is the honest answer, which in several rows is not us.
If you want the strategy rather than the shortlist, roofing SEO covers the search side and roofing PPC covers pay-per-click ads with real lead costs.
Our guide on how to get roofing leads ranks every channel, and the SEO-only shortlist is in best roofing SEO companies.
This page is for the roofer who has decided to hire the whole marketing job out.
What separates one roofing marketing agency from another
Three things:
- Whether they do only roofing. Five of the twelve do. It matters because storm surges, insurance restoration and manufacturer certifications are not things a generalist learns on your account.
- Whether you will own the site when you leave. Hook, RYNO, Footbridge and we say so in writing. Scorpion says it with a condition.
- Whether the price is on the page. In roofing, unlike remodeling, most agencies still refuse.
The roofing marketing agencies, ranked by who they fit
| Agency | Built for | Published price | Contract |
|---|---|---|---|
| Skill Mammoth (ours) | Residential roofers wanting instant estimates on the site | Plans $350, $750 or $1,500 a month; site $3,000 | None |
| Hook Agency | Contractors at $3 to $15 million wanting the name-brand shop | Local SEO + AEO from $3,750, PPC from $2,000 | Yearly |
| Footbridge Media | One-truck companies wanting a site and basic marketing | $249 a month, site included | None; 90-day money back |
| Service Direct | Filling slow weeks or testing a new market | $85 to $550 per valid roofing call | None, no setup fee |
| RYNO Strategic Solutions | Multi-trade operations with a marketing hire | "Typically invest $5,000 or more" | Not stated; take the site with you |
| Roofing Webmasters | Roofers who want a roofing-only SEO shop with 16 years in | "$99 to start"; monthly not published | Monthly plans; refund if unhappy with the site |
| Profit Roofing Systems | One roofer per market, ads-led | Not published | Market exclusivity; takes one or two roofers a month |
| Scorpion | Enterprise roofers on an integrated platform | Not published | 12 months for SEO and platform; ads month to month |
| Best Roofer Marketing | Roofers who want a capped-client boutique | Not published | Not stated; 100-client cap |
| Surge Digital Marketing | Home service contractors in the Carolinas and beyond | Not published | "$250K revenue guaranteed" headline, conditions not shown |
| Roofer's Guild | Roofers who want resources and community with the marketing | Not published | Not stated |
| Roofer Marketing Solutions | Roofers wanting ads plus automation from an ex-Angi roofing lead | Not published; four unpriced tiers | Not stated |
| Townsquare Interactive | Small businesses in mid-sized markets wanting a bundled platform | Not published; quote form | Not stated |
| Verdict | Small: us or Footbridge. Mid-size: Hook or Profit. Large: Scorpion or RYNO. | ||
By crew count: one to three crews fits us, Footbridge or Roofing Webmasters. Four to fifteen fits Hook, Profit Roofing Systems or RYNO. Twenty crews and a marketing hire fits Scorpion or RYNO. Service Direct works alongside any of them in a slow month.
Ask the eight silent ones for the number in writing before the demo.
Two price notes. Hook's pricing page now prints Local SEO + AEO from $3,750 a month, and our site is also $150/mo on Easy Start. AEO is answer engine optimization, the work of getting a business cited in AI answers.
The four roofing marketing companies that publish a price
Three of the four print a monthly fee. Here they are on one scale, with RYNO's stated typical spend alongside for comparison. Service Direct prices by the call and has its own chart further down.
1. Skill Mammoth
Ours, so weigh it. The program runs $350, $750 or $1,500 a month by markets, with no contract. It covers:
- The service and city pages.
- The Google Business Profile (the listing that shows on Google Maps) and review system.
- The storm and insurance-claim pages.
- The manufacturer-certification pages that rank for "GAF certified roofer near me".
- The answer-first pages that get a roofer named in ChatGPT and in Google's AI Overview, the AI-written summary at the top of the results.
The site is $3,000, or $150 a month on Easy Start, owned outright. It ships with RoofMammoth, our instant roof estimate tool, which quotes from the address and captures the lead before the inspection is booked.
What that looks like finished is on the M&T Roofing and Mama's Metal Roofing pages.
We do not run enterprise platforms, national campaigns or a 50-page blitz in 30 days. A roofer at $20 million with a marketing department should read that as a reason to call Scorpion or RYNO.
The roofing page covers the program. The website side of the engagement follows our roofing website design guide, and the roofing website examples page shows the six checks we grade against.
2. Hook Agency
The name most roofers have heard, Minneapolis, founded 2012, targeting contractors "generating $3M to $15M in revenue".
The pricing page publishes starting figures. As read on November 10, 2026:
- Local SEO + AEO from $3,750 a month.
- Google Ads plus Local Services Ads from $2,000.
- Meta ads (Facebook and Instagram) from $3,000.
- Websites at $1,000 or $2,000 a month, which is $12,000 or $24,000 split over twelve months.
The separate $2,800 Local SEO line and the $4,000 AEO line in the September 2026 screenshot below are gone.
The commitment is yearly, "a marathon, not a sprint", and you own the site 100 percent.
The homepage claims $240 million in revenue driven across 200-plus contractors. Roofing case studies are listed for Badgerland Exteriors and for Young Construction, which shows a 200 percent increase in first-page rankings.
The fit is a roofer with the budget to spend $45,000 a year on search alone and the volume to make it pay.
3. Footbridge Media
The floor of the market, and an honest one. Pensacola, since 2004, "trusted by over 2,000 contractors" across fifteen trades including roofing.
The offer:
- $249 a month with the website included.
- No setup fee and no contract.
- A 90-day money-back guarantee with "no questions, no arguments".
- If you leave, you take the site.
What you get is a template site, Google Business Profile management, content and a CRM (a customer database), run at a scale that makes $249 possible. That means no storm-season strategy and no per-market attention.
For a one-truck company that has nothing, it is the cheapest credible start on the list.
4. Service Direct
Not an agency, a pay-per-call network, which sells phone leads one call at a time. It is the only entry here that publishes a per-lead price for roofing.
That price is $85 to $550 per valid call, set by you within that range, with no contract and no setup fee.
Their published averages are 37 leads a month, a 68 percent appointment rate and an 8.5x return, which are network-wide claims rather than roofing ones.
Their own 2023 blog put the average valid roofing lead at about $122, with Texas near $153.
The use is specific: a slow month, a new market or a week after a storm when the phones are quiet.
It is not a program, and buying calls at $300 while your own profile ranks nowhere is paying rent on a house you could own.
The eight that do not
5. RYNO Strategic Solutions
Phoenix, founded 2008, merged with Blue Corona in 2024 and now "over 300 full-time employees". It serves:
- HVAC.
- Plumbing.
- Electrical.
- Garage doors.
- Restoration.
- Roofing.
- Solar.
- Franchises.
The roofing page says clients "typically invest $5,000 or more". It also says you own 100 percent of everything built, with the site coming with you if you leave.
The case studies with numbers are plumbing and HVAC. The roofing page has a testimonial without them. The fit is a multi-trade contractor with a marketing manager.
6. Roofing Webmasters
Fort Worth, roofing only, "16-plus years in business". The homepage claims experience with 1,000-plus roofing companies, against 200-plus clients on the about page.
The published number is "$99 to start", a small charge to begin. Monthly plans "prevent contractors from getting locked into expensive long-term agreements", and there is a refund if you are not satisfied with the new site.
The monthly fee itself is not published. This is a roofing-only shop with a long track record and a soft entry, for a roofer who wants a specialist and will ask for the number.
7. Profit Roofing Systems
Roofing only for over five years, ads-led with SEO behind it, and the one agency here that sells exclusivity. Its page says "your area, your city, or even the entire state is reserved for your domination exclusively", with one or two roofers onboarded a month.
The case study is specific: The Roof Mentors in Fayetteville at 226 leads in one month, at a 22 percent conversion rate. The leads split two ways:
- 100 from Google Ads.
- 126 from Local Services Ads, the Google listings billed per lead instead of per click.
No price is published. Reviews on Clutch, an agency review site, put project sizes at $50,000 to $200,000.
The fit is a roofer who wants paid lead volume and wants the agency not to serve the competitor across town.
8. Scorpion
The enterprise platform, founded 2001, Utah, serving legal, healthcare and home services with roofing as one vertical. There is no price: "the investment you decide to make with Scorpion depends on your business goals".
The FAQ states a 12-month contract for the platform and SEO, with advertising month to month. It also says you own the website after the contract but not the underlying system, "in the same way you wouldn't own WordPress".
The roofing case studies are Joe The Roofer at a 16x return on total investment and Onit Roofing at 113 percent more leads. The Skill Mammoth vs Scorpion page has the longer comparison.
Want a flat fee and a number before the call?
Programs from $350 a month, sites from $1,000 with instant estimates built in, no contract. The first call is thirty minutes and ends with which of the twelve above you should hire, including when it is not us.
9. Best Roofer Marketing
Atlanta, roofing only, a boutique that says it works "with only 100 roofing companies at a time". The FOREVER Exteriors case study claims:
- 1,777 leads.
- $27 million in revenue over three years.
- A $121 cost per lead.
No price is published and no contract terms are stated. The founder's 25 years are in sales as much as marketing, which shows in the sales consulting on the menu.
10. Surge Digital Marketing
Charlotte, since 2019, "trusted by 140-plus home service companies" across these trades:
- Roofing.
- Fence.
- HVAC.
- Painting.
- Plumbing.
- Moving.
The headline is "$250K revenue guaranteed", with the conditions not on the page. The roofing case is Vertex Roofing at 52 leads from the profile and website in 30 days. No price published.
Note the domain: surgedigital.marketing. The earlier version of this list pointed at a different Surge, a Los Angeles ecommerce agency, and quoted a price that did not exist.
11. Roofer's Guild
Fort Worth, founded February 2018, roofing only. It has served "more than 250 roofing companies" with lead generation, digital marketing and AI visibility, alongside free resources for the trade.
No price and no contract terms are published, and there is no case study with numbers. The community angle is real. The marketing program needs a proposal to evaluate.
12. Roofer Marketing Solutions and Townsquare Interactive
Roofer Marketing Solutions was founded in 2021 by the former head of the roofing division at Angi and HomeAdvisor. It sells four unpriced tiers of ads, content and automation.
It claims 200-plus roofing businesses and a 5x average return on ad spend, meaning revenue per ad dollar, with no named case study.
Townsquare Interactive, Charlotte, claims 23,000-plus small businesses across every trade. It publishes no price behind its quote form and states no contract terms.
The earlier version of this list quoted a monthly range for Townsquare that came from competitor comparison pages, not from Townsquare. The Skill Mammoth vs Townsquare page has the detail.
How to actually choose a roofing marketing agency
Start with crews.
- One to three crews in one metro. The program is the profile, the service and city pages, reviews and an instant estimate on the site. It should cost hundreds a month, not thousands. Us, Footbridge or Roofing Webmasters.
- Four to fifteen crews with storm work. The program adds paid search, Local Services Ads and insurance-claim pages, and $2,500 to $6,000 a month is the honest range. Hook, Profit Roofing Systems or RYNO.
- Twenty crews with a marketing hire. Scorpion or RYNO.
Then ask the questions that expose a weak proposal:
- What the fee is, in writing, before the demo. Eight of twelve will not put it on the site.
- What happens when you leave. Ask about the site and the content.
- What they do in a storm week. That is when the ad auction, the bidding that sets click prices, doubles and the leads go to whoever answers. The roofing PPC guide covers it with figures.
- What they do about AI search. "Roofers near me" is increasingly answered by a paragraph naming three companies.
The SEO cost guide has the ranges to check any quote against. Owners who want a strategist rather than a retainer can work with a roofing marketing consultant instead.
a month is the honest range for a roofer with four to fifteen crews and storm work. One to three crews in one metro should cost hundreds a month, not thousands.
Three kinds of roofing marketing company to skip
- A generalist that learned roofing last quarter. Storm surges, insurance restoration and the GAF and Owens Corning certification pages are specific, and five of the twelve do only this. Ask for a roofing case study with numbers before signing with any of the others.
- A platform you cannot leave with. Scorpion says it plainly: you own the site after the contract but not the system. Townsquare does not say. Hook, RYNO, Footbridge and we say the site is yours. Ask, and get it in the agreement.
- Buying calls instead of building the profile. Service Direct at $85 to $550 a call is a fine bridge for a slow month. As the whole program, it is the most expensive way to get a roofing lead that exists, and the money never compounds.
Not sure which tier you are?
Send us your crew count, your metro and your current site. We will tell you which three of the twelve fit and what they should cost you, in one email, whether or not we are one of them.
Frequently asked questions
How much does a roofing marketing agency cost?
Published prices run from $249 a month at Footbridge Media with a site included, through $350 to $1,500 at Skill Mammoth, to Hook Agency's starting prices of $3,750 a month for Local SEO + AEO, $2,000 for paid search and $3,000 for Meta on a yearly commitment. RYNO says clients typically invest $5,000 or more. Service Direct sells roofing calls at $85 to $550 each. Roofing Webmasters, Scorpion, Profit Roofing Systems and five others price on the call.
Which roofing marketing agency is best for a small roofing company?
Skill Mammoth, Footbridge Media or Roofing Webmasters for one to three crews, all of which run month to month and serve small residential roofers. Hook targets contractors at $3 to $15 million and Scorpion's platform and 12-month contract suit enterprise operators, so neither is built for a small company.
Do roofing marketing agencies require long contracts?
Hook Agency requires a yearly commitment. Scorpion requires 12 months for its platform and SEO with advertising month to month. Roofing Webmasters, Footbridge Media, Service Direct and Skill Mammoth state monthly or no-contract terms. Profit Roofing Systems offers market exclusivity rather than a stated term, and RYNO, Best Roofer Marketing, Surge Digital, Roofer's Guild, Roofer Marketing Solutions and Townsquare do not state terms on their sites.
Which roofing marketing agencies work only with roofers?
Roofing Webmasters, Profit Roofing Systems, Roofer's Guild, Best Roofer Marketing and Roofer Marketing Solutions. Hook, RYNO, Footbridge, Surge, Scorpion and Townsquare are multi-trade or multi-industry. Skill Mammoth serves home services broadly with roofing as one of its main trades.
Do I own my website if I leave a roofing marketing agency?
Hook says you own the site 100 percent, RYNO says you own every asset including the site, Footbridge says you take the site with you, and Skill Mammoth builds sites owned outright. Scorpion says you own the site after the contract but not the underlying platform, in the same way you would not own WordPress. The rest do not state it, so ask before signing.
Is Skill Mammoth a roofing marketing agency?
Yes, among the home service trades it serves. The program is $350, $750 or $1,500 a month with no contract, the site is $3,000 (or $150 a month on Easy Start) and owned outright with the RoofMammoth instant estimate tool built in, and the paid channels are Local Services Ads at $150 a month plus a $299 setup and Google Ads at $600 or 12 percent, published on the paid ads page.