TL;DR
Twelve agencies market roofers for a living and four of them publish a price. Hook Agency starts SEO at $2,800 a month, paid search at $2,000 and Meta at $3,000, on a yearly commitment. Footbridge Media is the opposite end: $249 a month, site included, no contract, 90-day money back. Service Direct sells roofing calls at $85 to $550 each with no contract. RYNO says clients "typically invest $5,000 or more". We start at $350 a month with no contract, and this is our list, so read it that way. Roofing Webmasters, Scorpion, Profit Roofing Systems, Roofer's Guild, Best Roofer Marketing, Surge Digital, Roofer Marketing Solutions and Townsquare price on the call. Every figure is quoted from the agency's own page as of September 2026, and the two entries from the earlier version of this list that pointed at dead or wrong domains are gone.
Disclosure: Skill Mammoth is ranked first below and this is our site. Everything said about another agency is quoted from its page with a link, and the "best for" column is the honest answer, which in several rows is not us.
If you want the strategy rather than the shortlist, roofing SEO covers the search side, roofing PPC the paid side with real lead costs, and how to get roofing leads ranks every channel. The SEO-only shortlist is in best roofing SEO companies. This page is for the roofer who has decided to hire the whole marketing job out.
What separates them
Three things. Whether they do only roofing, which five of the twelve do, and which matters because storm surges, insurance restoration and manufacturer certifications are not things a generalist learns on your account. Whether you will own the site when you leave, which Hook, RYNO, Footbridge and we say in writing and Scorpion says with a condition. And whether the price is on the page, which in roofing, unlike remodeling, most agencies still refuse.
The agencies, ranked by who they fit
| Agency | Built for | Published price | Contract |
|---|---|---|---|
| Skill Mammoth (ours) | Residential roofers, one to a few metros, who want instant estimates on the site | SEO $350, $750 or $1,500 a month; sites $1,000, $3,000 or $8,000 | None |
| Hook Agency | Contractors at $3 to $15 million wanting the name-brand shop | SEO from $2,800, PPC from $2,000, Meta from $3,000, AEO $4,000 a month; sites $12,000 or $24,000 over 12 months | Yearly |
| Footbridge Media | One-truck companies that want a site and basic marketing for less than a phone bill | $249 a month, site included | None; 90-day money back |
| Service Direct | Filling slow weeks or testing a new market | $85 to $550 per valid roofing call | None, no setup fee |
| RYNO Strategic Solutions | Multi-trade operations with a marketing hire | "Typically invest $5,000 or more" | Not stated; take the site with you |
| Roofing Webmasters | Roofers who want a roofing-only SEO shop with 16 years in | "$99 to start"; monthly not published | Monthly plans; refund if unhappy with the site |
| Profit Roofing Systems | One roofer per market, ads-led | Not published | Market exclusivity; takes one or two roofers a month |
| Scorpion | Enterprise roofers on an integrated platform | Not published | 12 months for SEO and platform; ads month to month |
| Best Roofer Marketing | Roofers who want a capped-client boutique | Not published | Not stated; 100-client cap |
| Surge Digital Marketing | Home service contractors in the Carolinas and beyond | Not published | "$250K revenue guaranteed" headline, conditions not shown |
| Roofer's Guild | Roofers who want resources and community with the marketing | Not published | Not stated |
| Roofer Marketing Solutions | Roofers wanting ads plus automation from an ex-Angi roofing lead | Not published; four unpriced tiers | Not stated |
| Townsquare Interactive | Small businesses in mid-sized markets wanting a bundled platform | Not published; quote form | Not stated |
| Verdict | One to three crews: us, Footbridge or Roofing Webmasters. Four to fifteen crews: Hook, Profit Roofing Systems or RYNO. Twenty crews and a marketing hire: Scorpion or RYNO. Service Direct alongside any of them in a slow month. Ask the eight silent ones for the number in writing before the demo. | ||
The four that publish a price
1. Skill Mammoth
Ours, so weigh it. The program is the service and city pages, the Google Business Profile and review system, the storm and insurance-claim pages, the manufacturer-certification pages that rank for "GAF certified roofer near me", and the answer-first pages that get a roofer named in Google's AI Overview and ChatGPT, at $350, $750 or $1,500 a month by markets. No contract. The site is $1,000, $3,000 or $8,000, owned outright, and it ships with RoofMammoth, our instant roof estimate tool, which quotes from the address and captures the lead before the inspection is booked. What that looks like finished is on the M&T Roofing and Mama's Metal Roofing pages. We do not run enterprise platforms, national campaigns or a 50-page blitz in 30 days, and a roofer at $20 million with a marketing department should read that as a reason to call Scorpion or RYNO. The roofing page covers the program.
2. Hook Agency
The name most roofers have heard, Minneapolis, founded 2012, targeting contractors "generating $3M to $15M in revenue". The pricing page publishes starting figures: local SEO $2,800 a month, pay-per-click $2,000, Meta ads $3,000, AEO $4,000 or $2,000 added to an SEO package, and websites at $1,000 or $2,000 a month, which is $12,000 or $24,000 split over twelve months. The commitment is yearly, "a marathon, not a sprint", and you own the site 100 percent. The homepage claims $240 million in revenue driven across 200-plus contractors. Roofing case studies are listed for Young Construction, a 200 percent increase in first-page rankings, and Badgerland Exteriors. The fit is a roofer with the budget to spend $35,000 a year on search alone and the volume to make it pay.
3. Footbridge Media
The floor of the market, and an honest one. Pensacola, since 2004, "trusted by over 2,000 contractors" across fifteen trades including roofing. The program is $249 a month with the website included, no setup fee, no contract, and a 90-day money-back guarantee with "no questions, no arguments". If you leave, you take the site. What you get is a template site, Google Business Profile management, content and a CRM, run at a scale that makes $249 possible, which means no storm-season strategy and no per-market attention. For a one-truck company that has nothing, it is the cheapest credible start on the list.
4. Service Direct
Not an agency, a pay-per-call network, and the only entry here that publishes a per-lead price for roofing: $85 to $550 per valid call, set by you within that range, with no contract and no setup fee. Their published averages are 37 leads a month, a 68 percent appointment rate and an 8.5x return, which are network-wide claims rather than roofing ones. Their own 2023 blog put the average valid roofing lead at about $122, with Texas near $153. The use is specific: a slow month, a new market, or a week after a storm when the phones are quiet. It is not a program, and buying calls at $300 while your own profile ranks nowhere is paying rent on a house you could own.
The eight that do not
5. RYNO Strategic Solutions
Phoenix, founded 2008, merged with Blue Corona in 2024 and now "over 300 full-time employees" serving HVAC, plumbing, electrical, garage doors, restoration, roofing, solar and franchises. The roofing page says clients "typically invest $5,000 or more" and that you own 100 percent of everything built, with the site coming with you if you leave. The case studies with numbers are plumbing and HVAC; the roofing page has a testimonial without them. The fit is a multi-trade contractor with a marketing manager.
6. Roofing Webmasters
Fort Worth, roofing only, "16-plus years in business" and a claim of experience with 1,000-plus roofing companies on the homepage against 200-plus clients on the about page. The published number is "$99 to start", a small charge to begin, with monthly plans that "prevent contractors from getting locked into expensive long-term agreements" and a refund if you are not satisfied with the new site. The monthly fee itself is not published. A roofing-only shop with a long track record and a soft entry, for a roofer who wants a specialist and will ask for the number.
7. Profit Roofing Systems
Roofing only for over five years, ads-led with SEO behind it, and the one agency here that sells exclusivity: "your area, your city, or even the entire state is reserved for your domination exclusively", with one or two roofers onboarded a month. The case study is specific: The Roof Mentors in Fayetteville at 226 leads in one month, 100 from Google Ads and 126 from Local Services Ads, at a 22 percent conversion rate. No price published; Clutch reviews put project sizes at $50,000 to $200,000. The fit is a roofer who wants paid lead volume and wants the agency not to serve the competitor across town.
8. Scorpion
The enterprise platform, founded 2001, Utah, serving legal, healthcare and home services with roofing as one vertical. No price; "the investment you decide to make with Scorpion depends on your business goals". The FAQ states a 12-month contract for the platform and SEO with advertising month to month, and that you own the website after the contract but not the underlying system, "in the same way you wouldn't own WordPress". Roofing case studies: Joe The Roofer at a 16x return on total investment, Onit Roofing at 113 percent more leads. The Skill Mammoth vs Scorpion page has the longer comparison.
Want a flat fee and a number before the call?
Programs from $350 a month, sites from $1,000 with instant estimates built in, no contract. The first call is thirty minutes and ends with which of the twelve above you should hire, including when it is not us.
9. Best Roofer Marketing
Atlanta, roofing only, a boutique that says it works "with only 100 roofing companies at a time". The FOREVER Exteriors case study claims 1,777 leads, $27 million in revenue over three years and a $121 cost per lead. No price published, no contract terms stated, and the founder's 25 years are in sales as much as marketing, which shows in the sales consulting on the menu.
10. Surge Digital Marketing
Charlotte, since 2019, "trusted by 140-plus home service companies" across roofing, fence, HVAC, painting, plumbing and moving. The headline is "$250K revenue guaranteed", with the conditions not on the page, and the roofing case is Vertex Roofing at 52 leads from the profile and website in 30 days. No price published. Note the domain: surgedigital.marketing. The earlier version of this list pointed at a different Surge, a Los Angeles ecommerce agency, and quoted a price that did not exist.
11. Roofer's Guild
Fort Worth, founded February 2018, roofing only, "more than 250 roofing companies" served with lead generation, digital marketing and AI visibility alongside free resources for the trade. No price and no contract terms published, and no case study with numbers. The community angle is real; the marketing program needs a proposal to evaluate.
12. Roofer Marketing Solutions and Townsquare Interactive
Roofer Marketing Solutions was founded in 2021 by the former head of the roofing division at Angi and HomeAdvisor, sells four unpriced tiers of ads, content and automation, and claims 200-plus roofing businesses and a 5x average return on ad spend with no named case study. Townsquare Interactive, Charlotte, claims 23,000-plus small businesses across every trade, publishes no price behind its quote form, and states no contract terms; the earlier version of this list quoted a monthly range for it that came from competitor comparison pages, not from Townsquare. The Skill Mammoth vs Townsquare page has the detail.
How to actually choose
Start with crews. One to three crews in one metro: the program is the profile, the service and city pages, reviews and an instant estimate on the site, and it should cost hundreds a month, not thousands. Us, Footbridge or Roofing Webmasters. Four to fifteen crews with storm work: the program adds paid search, Local Services Ads and insurance-claim pages, and $2,500 to $6,000 a month is the honest range. Hook, Profit Roofing Systems or RYNO. Twenty crews with a marketing hire: Scorpion or RYNO.
Then ask the questions that expose a weak proposal. What the fee is, in writing, before the demo; eight of twelve will not put it on the site. What happens to the site and the content when you leave. What they do in a storm week, when the auction doubles and the leads go to whoever answers, which the roofing PPC guide covers with figures. And what they do about AI search, because "roofers near me" is increasingly answered by a paragraph naming three companies. The SEO cost guide has the ranges to check any quote against, and owners who want a strategist rather than a retainer can work with a roofing marketing consultant instead.
Three to skip
A generalist that learned roofing last quarter. Storm surges, insurance restoration and the GAF and Owens Corning certification pages are specific, and five of the twelve do only this. Ask for a roofing case study with numbers before signing with any of the others.
A platform you cannot leave with. Scorpion says it plainly: you own the site after the contract but not the system. Townsquare does not say. Hook, RYNO, Footbridge and we say the site is yours. Ask, and get it in the agreement.
Buying calls instead of building the profile. Service Direct at $85 to $550 a call is a fine bridge for a slow month. As the whole program, it is the most expensive way to get a roofing lead that exists, and the money never compounds.
Not sure which tier you are?
Send us your crew count, your metro and your current site. We will tell you which three of the twelve fit and what they should cost you, in one email, whether or not we are one of them.
Frequently asked questions
How much does a roofing marketing agency cost?
Published prices run from $249 a month at Footbridge Media with a site included, through $350 to $1,500 at Skill Mammoth, to Hook Agency's starting prices of $2,800 a month for SEO, $2,000 for paid search and $3,000 for Meta on a yearly commitment. RYNO says clients typically invest $5,000 or more. Service Direct sells roofing calls at $85 to $550 each. Roofing Webmasters, Scorpion, Profit Roofing Systems and five others price on the call.
Which roofing marketing agency is best for a small roofing company?
Skill Mammoth, Footbridge Media or Roofing Webmasters for one to three crews, all of which run month to month and serve small residential roofers. Hook targets contractors at $3 to $15 million and Scorpion's platform and 12-month contract suit enterprise operators, so neither is built for a small company.
Do roofing marketing agencies require long contracts?
Hook Agency requires a yearly commitment. Scorpion requires 12 months for its platform and SEO with advertising month to month. Roofing Webmasters, Footbridge Media, Service Direct and Skill Mammoth state monthly or no-contract terms. Profit Roofing Systems offers market exclusivity rather than a stated term, and RYNO, Best Roofer Marketing, Surge Digital, Roofer's Guild, Roofer Marketing Solutions and Townsquare do not state terms on their sites.
Which roofing marketing agencies work only with roofers?
Roofing Webmasters, Profit Roofing Systems, Roofer's Guild, Best Roofer Marketing and Roofer Marketing Solutions. Hook, RYNO, Footbridge, Surge, Scorpion and Townsquare are multi-trade or multi-industry. Skill Mammoth serves home services broadly with roofing as one of its main trades.
Do I own my website if I leave a roofing marketing agency?
Hook says you own the site 100 percent, RYNO says you own every asset including the site, Footbridge says you take the site with you, and Skill Mammoth builds sites owned outright. Scorpion says you own the site after the contract but not the underlying platform, in the same way you would not own WordPress. The rest do not state it, so ask before signing.
Is Skill Mammoth a roofing marketing agency?
Yes, among the home service trades it serves. The program is $350, $750 or $1,500 a month with no contract, the site is $1,000 to $8,000 owned outright with the RoofMammoth instant estimate tool built in, and the paid channels are Local Services Ads at $300 a month or 15 percent and Google Ads at $600 or 12 percent, published on the paid ads page.