Paid Ads Management
Paid Ads at 12% When the Industry Charges 20
Google Ads, Meta, and Local Service Ads managed on flat monthly fees with no contracts. Our incentive is your cost per lead, not your spend level.
And we'll tell you when ads are the wrong answer: money spent sending clicks to a website that doesn't convert is our least favorite way to take it.
The Channel Ladder
Channels in the order budgets should climb them, not the order agencies like to sell them.
Local Service Ads
$300/mo or 15% of spend
Google's pay-per-lead product with the Verified badge. For eligible home service trades this is where budgets start: 40 to 60% lower cost-per-acquired-customer than PPC in most trades.
Full LSA service pageGoogle Ads (PPC)
$600/mo or 12% of spend
Search campaigns for everything LSAs can't reach: non-eligible trades and markets, branded search, competitor terms, and research-phase queries. Full build, weekly optimization, cost-per-lead reporting.
Meta (with PPC)
$1,000/mo or 15% combined
Facebook and Instagram lead-form and retargeting campaigns, managed together with your Google spend. Monthly creative refresh included, budgets shift to whichever channel is winning.
ChatGPT Ads
+$300/mo add-on
OpenAI's ad placements inside ChatGPT, managed from day one. Small budgets, early-mover positioning, reporting folded into your existing monthly report.
What the Fee Covers
The work that separates managed campaigns from campaigns that merely exist.
- Full campaign build: search, branded, competitor, lead-form, retargeting
- Keyword and negative lists built for your trade and market
- Conversion and call tracking wired end to end
- Landing page audit with conversion fixes flagged before spend starts
- Weekly bid and budget optimization
- Search term pruning so budget stops leaking to junk queries
- Ad copy and creative testing every month
- One cost-per-lead number across every channel, reported monthly
Should You Even Buy Ads?
Ads amplify what your business already does. They amplify leaks too. The honest split:
Ads are the right call when
- Your website converts and you want more volume through it
- You're in a trade or market LSAs don't cover
- A competitor owns your branded search results
- You have an offer worth promoting and a follow-up system that answers
Fix something else first when
- Leads already arrive and die waiting for a callback: fix follow-up first
- Your website doesn't convert the traffic you have
- You want ads instead of reviews, rankings, and a working site, not on top of them
The follow-up problem is usually the cheapest fix with the biggest return: our AI phone agent and follow-up playbook exist for exactly this.
How It Works
Diagnose. Design. Deploy.
Diagnose
We audit where your leads come from and where they leak before spending a dollar. If ads aren't your bottleneck, we'll say so and point at what is.
Design
Channel mix, budgets, and campaign structure mapped to your trade and market, with tracking wired so every lead traces back to the click that bought it.
Deploy
Campaigns launch in stages, optimization runs weekly, and you get one monthly report with cost-per-lead by channel and what we're changing next.
Frequently Asked Questions
Related Services
Ads work best on top of a foundation that converts.
Find Out What Your Cost Per Lead Should Be
Bring your trade, market, and budget to a 15-minute call. You'll leave with a channel plan and realistic cost-per-lead ranges, whether or not you hire us to run it.
Book a Strategy Call