Paid ads management

    Paid Ads at 12% When the Industry Charges 20

    Google Ads, Meta, and Local Service Ads managed on flat monthly fees with no contracts. Our incentive is your cost per lead, not your spend level.

    And we'll tell you when ads are the wrong answer: money spent sending clicks to a website that doesn't convert is our least favorite way to take it.

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    Paid ads management for service businesses across Google, Meta, and ChatGPT

    The short answer

    What does Skill Mammoth charge to manage ads?

    Flat fees and no contracts, and you pay Google or Meta for the spend directly. Local Services Ads are $150 a month plus a $299 setup, refunded if Google does not verify you. Google Ads management is $600 a month or 12% of spend. Meta is $600 a month. All are add-ons to a monthly plan from $350.

    The Channel Ladder

    Channels in the order budgets should climb them, not the order agencies like to sell them.

    Local Service Ads

    $150/mo + $299 setup, free on Authority

    Google's pay-per-lead product with the Verified badge. For eligible home service trades this is where budgets start: 40 to 60% lower cost-per-acquired-customer than PPC in most trades.

    Full LSA service page

    Google Ads (PPC)

    $600/mo or 12% of spend

    Search campaigns for everything LSAs can't reach: non-eligible trades and markets, branded search, competitor terms, and research-phase queries. Full build, weekly optimization, cost-per-lead reporting.

    Meta (with PPC)

    $1,000/mo or 15% combined

    Facebook and Instagram lead-form and retargeting campaigns, managed together with your Google spend. Monthly creative refresh included, budgets shift to whichever channel is winning.

    ChatGPT Ads

    +$300/mo add-on

    OpenAI's ad placements inside ChatGPT, managed from day one. Small budgets, early-mover positioning, reporting folded into your existing monthly report.

    What the Fee Covers

    The work that separates managed campaigns from campaigns that merely exist.

    • Full campaign build: search, branded, competitor, lead-form, retargeting
    • Keyword and negative lists built for your trade and market
    • Conversion and call tracking wired end to end
    • Landing page audit with conversion fixes flagged before spend starts
    • Weekly bid and budget optimization
    • Search term pruning so budget stops leaking to junk queries
    • Ad copy and creative testing every month
    • One cost-per-lead number across every channel, reported monthly

    Should You Even Buy Ads?

    Ads amplify what your business already does. They amplify leaks too. The honest split:

    Ads are the right call when

    • Your website converts and you want more volume through it
    • You're in a trade or market LSAs don't cover
    • A competitor owns your branded search results
    • You have an offer worth promoting and a follow-up system that answers

    Fix something else first when

    • Leads already arrive and die waiting for a callback: fix follow-up first
    • Your website doesn't convert the traffic you have
    • You want ads instead of reviews, rankings, and a working site, not on top of them

    The follow-up problem is usually the cheapest fix with the biggest return: our AI phone agent and follow-up playbook exist for exactly this.

    How it works

    Diagnose. Design. Deploy.

    1

    Diagnose

    We audit where your leads come from and where they leak before spending a dollar. If ads aren't your bottleneck, we'll say so and point at what is.

    2

    Design

    Channel mix, budgets, and campaign structure mapped to your trade and market, with tracking wired so every lead traces back to the click that bought it.

    3

    Deploy

    Campaigns launch in stages, optimization runs weekly, and you get one monthly report with cost-per-lead by channel and what we're changing next.

    Frequently Asked Questions

    $1,000 one-time setup plus $600 a month or 12% of ad spend, whichever is higher. On the Growth and Authority plans it is $500 setup and $200 a month. Monthly, no contracts. Most agencies charge 15 to 20% of spend or $750 to $1,500 a month for the same scope, and many add contracts on top. Ad spend itself is separate and paid directly to Google.

    $600 a month with no setup fee, covering Meta lead-form and retargeting campaigns with a monthly creative refresh and one cost-per-lead report alongside your Google Ads. Ad budget is paid directly to Meta. Agencies typically bill $750+ per channel for the same work.

    If you're an eligible home service trade, LSAs first: they're pay-per-lead with the Google Verified badge and deliver 40 to 60% lower cost-per-acquired-customer in most trades. PPC comes second, for the demand LSAs can't reach: trades and markets LSAs don't cover, branded search, and research-phase queries. Businesses outside LSA-eligible categories start directly with PPC.

    When you have an offer worth interrupting someone with. Google captures people already searching; Meta creates demand among people who aren't. It works best for seasonal pushes, financing offers, service agreements, and retargeting the visitors your website didn't convert. If you have no offer and no follow-up system, fix those before paying Meta to fill a leaky bucket.

    OpenAI is rolling out ad placements inside ChatGPT conversations. We manage them as a $300 a month add-on on any plan: placement setup, conversation-intent targeting, and reporting folded into your existing monthly report. Budgets stay small while the channel matures. The reason to start now is the same reason early Google Ads advertisers printed money: low competition while everyone else waits.

    No. Ad spend is paid directly to Google or Meta, never to us. Typical starting budgets run $1,500 to $5,000 per month per channel depending on trade, market, and volume goals. We calibrate the number with you during onboarding, and our incentive is your cost per lead, not your spend level.

    Because the heavy lifting is systemized. Our reporting, call tracking, and optimization workflows run on infrastructure we built once and reuse across accounts, so you're paying for judgment and results, not for hours of manual report assembly. The flat fee with a percent-of-spend floor also means we don't profit from talking you into higher budgets.

    Related Services

    Ads work best on top of a foundation that converts.

    Local Service Ads

    The pay-per-lead channel with the Google Verified badge, and where home service budgets start.

    Explore Local Service Ads

    Local SEO

    The compounding channel that makes every paid dollar cheaper over time.

    Explore Local SEO
    Chart illustration symbolizing paid ads performance

    Find Out What Your Cost Per Lead Should Be

    Bring your trade, market, and budget to a 15-minute call. You'll leave with a channel plan and realistic cost-per-lead ranges, whether or not you hire us to run it.

    Book a Free Strategy Call