Free Resources
All Our Free Tools in One Place
Audits, checklists, calculators, and AI tools we built for service businesses. No fluff, no email gates on most of them, just the resources we actually use with clients.
Small Business Social Media Engine
A free Claude skill plus a step-by-step guide that writes a month of on-brand posts in your voice, makes the graphics, and loads them into Buffer as drafts.
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Contractor Invoice & Estimate Templates
Five trade-specific templates (electrical, cleaning, lawn care, roofing, painting) as Excel workbooks with formulas plus print-ready PDFs.
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New Website Checklist
The 50-point checklist we use before launching any new site. Skip the rookie mistakes.
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Free Website Audit
Get a real, AI-powered audit of your site across SEO, conversion, structure, and copy.
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Free SEO Audit
See exactly where your site ranks today and which keywords are leaving money on the table.
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AI Stack Picker
Answer 6 questions and get a personalized AI stack for your business, with pricing.
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Lead Generation Tools
A curated set of free tools to help you generate more qualified leads, faster.
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Assessments
Quick self-assessments to see where your marketing, ops, and growth stack actually stand.
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Content Generation Tools
Practical AI-assisted tools to help you ship blog posts, social, and emails consistently.
Open this toolClose Rate and Funnel Calculator
Enter 4 numbers and get a diagnosis of your biggest revenue leak in 60 seconds. Free, no email required.
Open this toolJobber Cost Calculator
Team size, billing term, and add-ons in, your real monthly Jobber price out. Verified 2026 pricing plus a 20% partner discount.
Open this toolSmart Website Economics
Three-way math on a smart website: piecemeal costs, your own hours, and the bundle. Adjust the numbers, check our work.
Open this toolLSA Cost Per Lead Calculator
Estimate your Google Local Service Ads budget, leads, and cost-per-customer by trade and market.
Open this toolSEO ROI Calculator
See what page 1 rankings are worth for your trade and market. Model current, page 1, and top-3 local pack revenue in seconds.
Open this toolCustomer Lifetime Value Calculator
What one customer is worth in revenue and profit over the years they stay, your CLV to CAC ratio, and the most you should pay to win the next one.
Open this toolAI Visibility Checker
Score your readiness to get recommended by ChatGPT, Perplexity, and Google AI Overviews. 10 questions, instant grade.
Open this toolValue Map
Map your tasks by impact and effort. Get a ranked action list in 90 seconds, no email required to see results.
Open this toolInteractive Calculators
ROI, pricing, and growth calculators built for service businesses.
Open this toolInteractive Lead Magnets
Done-for-you interactive lead magnet ideas you can launch on your site this week.
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