Free Tool
Contractor Funnel Calculator
Calculate your real revenue math in 60 seconds. Enter 4 numbers, get a diagnosis of your biggest revenue leak plus specific fixes ranked by impact.
Free. No email required to see results. Works for HVAC, plumbing, roofing, electrical, lawn care, and other home service trades.
Used to tune benchmark guidance.
Calls, form submissions, and walk-ins counted as inbound contacts.
60%
What percentage of leads become a confirmed appointment? Industry average: 50 to 70%. Top quartile: 75 to 85%.
50%
What percentage of booked appointments become paying customers? Industry average: 40 to 60%. Top quartile: 65 to 80%.
Service call AOV is typically $250 to $800. Install AOV varies by trade ($1.5K to $25K).
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