CFW Electric

Chuck Wegrzyn runs CFW Electric from Derby, New York, south of Buffalo. He gives the price, does the work and answers the text at night. Customers send him a photo of the panel and he replies with what it is and when he can be there. That had earned him more than 330 Google reviews at a 5.0 rating, nearly all of them five stars, and a profile holding more than 240 job photos. He had been burned twice by marketing vendors, once on price and once when a listing merge lost about 150 of his reviews and left a duplicate Buffalo listing behind. The site had to work the way Chuck does, with every page ending at his phone number. The review count had to be honest, and the launch could not put his remaining reviews at risk.

The pitch was the site itself. The day after the first phone call we built a 37-page mockup from his Google profile: 7 service pages, 9 town pages with Wikimedia landmark photos, 9 project pages and 4 blog posts. He saw it before he signed. On kickoff day he chose from three homepage concepts and picked Workbench, built around a breaker-panel circuit directory for services and a dispatch-board table for the towns he covers. The production site went live at cfwelectricllc.com on November 3, 2026, with 39 pages. Each town page carries the landmark photo, the age of the housing stock from Census data and the municipality that handles permits. The reviews page is a public wall of his 139 most recent written reviews, straight from Google, with customer photos beside them. The quote form takes photos and optional texting consent, and everything lands on his phone. Four blog posts answer job-site questions, and schema markup runs through the site, from the home page to each blog post. Leads reach the site's database and his portal inbox together, and new posts publish from the portal. Every tap on his phone number is counted, and so is every form.