First Impressions Building Services

First Impressions Building Services has cleaned Twin Cities facilities for 24 years, working out of Anoka for offices, clinics, warehouses and production floors. It sells five specialty services, from carpet extraction to post-construction cleaning, and it sells only to businesses. Its old Squarespace site still listed janitorial, which Hunter, the owner, has stopped offering, and its 15 pages were linked from chamber directories and bookmarks that could not break. Hunter wanted the new site to make the case for a specialist over a janitorial crew and to prove it with the company's own work: the before-and-after photos and extraction videos it already posts on Instagram. At launch every old URL had to redirect, every page had to carry the free-walkthrough offer, and a new lead had to reach Hunter's phone the moment it came in.

We opened with a three-concept showcase. Hunter picked the royal blue Facility Standard direction and borrowed the video hero, the drag-the-line before-and-after slider and the drain-dump video from the second concept. Two markup rounds later the site went live on ficleans.com on October 7, 2026. The build has 28 pages: a page per service with its own FAQs, twelve city pages, six project pages, three blog posts and a 2027 budget planner that turns a few answers about a building into a month-by-month cleaning calendar the visitor can print or send to be priced. Every photo and video is the company's own, 24 job photos and nine before-and-after pairs from its Instagram. Each page carries a title, description, canonical, social image and LocalBusiness schema, and 15 old Squarespace URLs redirect to their new homes. The quote form on every page lands the lead with Hunter the moment it comes in, and Google reviews sync from the Business Profile daily, so the rating and review count update on their own. Hunter can add blog posts and project write-ups from the Skill Mammoth portal without touching the code.