Back to Work
    Web Design + SEORoofing

    Joey Roofing and Siding

    A family roofer in Chanhassen, Minnesota moved off a previous vendor's GoHighLevel site onto a site he owns: eight service pages, 13 town pages with an interactive map, a 32-review wall, his instant roof estimator and 116 redirects from the old URLs.

    Key Result

    32 Google reviews copied word for word on the public review wall

    Joey Roofing and Siding - image 1

    The Challenge

    Joey Brue runs Joey Roofing and Siding out of Chanhassen, Minnesota. The company has roofed west metro homes since 1983 and Joey took it over in 2022. He holds a 5.0 rating across 36 Google reviews and leads with a free 18-point roof inspection. His website was a previous vendor's GoHighLevel site, 34 pages he did not control. Eleven of them showed copy meant for a different page, and about 85 URLs from an older WordPress site sent visitors to a 404 page that answered with a 200 status. His review request page lived on a separate domain, and the Google link on his own site pointed at the City of Chanhassen instead of his listing. The new site had to redirect every old URL, bring the review funnel home and carry his instant roof estimator.

    The Solution

    We built the site on our template and it went live on November 5, 2026. Eight service pages cover roofing, siding, windows and gutters. Thirteen town pages, Chanhassen out to Saint Paul 22 miles away, each give the straight-line distance from his base and Census housing figures, with the city's re-roofing permit rule where the city publishes one. The service-area page draws those towns on a real base map with 5, 10 and 20 mile rings. The instant roof estimate is his RoofMammoth calculator: type an address, get satellite measurements and a price range in about a minute. The reviews page is a public wall of 32 Google reviews copied word for word, and the review request now lives at /leave-a-review on his own domain. Six project pages are built from his job photos, and new jobs get added as they finish. A before-and-after slider on the homepage shows a wind repair. All 116 old GoHighLevel and WordPress URLs redirect to the matching new page. RoofingContractor schema carries his 1983 founding date and 5.0 rating, and his 2026 logo runs through the header, footer and schema. The code sits in a repository Joey owns.

    Project Details

    Service
    Web Design + SEO
    Industry
    Roofing
    Key Metric
    32 Google reviews copied word for word on the public review wall

    The Results

    32 Google reviews copied word for word on the public review wall

    Primary Metric

    24/7

    Lead Capture

    <1 min

    Response Time

    Want Results Like These?

    Let's discuss how we can help your business grow with a proven marketing system.

    Book a Free Strategy Call