Google Ads for Real Estate (2026): Costs, Policy, Campaigns
Real estate leads cost $102.51 on Google search in 2026, with the cheapest clicks of any category and one of the worst conversion rates. The keyword lane that pays, the housing policy, Local Services Ads, and the follow-up rule.
#google ads#real estate#paid marketing
Oct 13, 2026
Facebook Ads for Real Estate (2026): Rules, Costs, Campaigns
Real estate leads cost $13.74 on Facebook in 2026, half the cross-industry average, inside a Housing category that removes age, gender and ZIP targeting. The three campaigns that work, the follow-up rule, and the Fair Housing copy check.
#facebook ads#real estate#paid marketing
Oct 12, 2026