Skill Mammoth vs Built-Right Digital: Pricing, Scope and Fit

TL;DR

Built-Right Digital is a contractor marketing agency that publishes its full rate card, which is rare and worth crediting. Websites run $5,750 to $14,390 one-time. Service lines are priced separately: SEO from $999 a month, AEO from $2,999, Google Ads from $999, Meta from $1,999, Local Service Ads setup at $299. Full-service packages are gated by revenue and run $1,199 a month at the bottom to $19,999 at the top.

Skill Mammoth publishes too. Websites are $1,000 to $8,000 one-time and monthly support is $350 to $1,500.

The gap is roughly 5x at the entry point and much wider above that. Part of what the extra buys is media buying, which we now run too, at flat fees: Google Ads at $600/mo or 12% of spend, Meta bundled with PPC at $1,000/mo. And if your leads are arriving and dying before anyone calls back, more ad spend makes that worse at either shop, not better.

Published pricing, side by side

Both sets of figures come from each company's own pricing page.

The revenue gates

Their full-service packages are sold against your revenue rather than your problem, which tells you who the product is built for.

Worth noting they say plainly that they do not take a percentage of ad spend or a cut of leads. Flat pricing on media buying is a genuinely good structure and not the industry norm.

Total cost of ownership (12 months)

Run it against your own average job. At a $9,000 roof closing one in four, a $25,000 year needs about eleven extra booked jobs before you are ahead. That is a fair question to put to any agency, ours included.

Core positioning difference

Built-Right is a media-buying agency. Google Ads, Meta, streaming TV and radio all appear on their rate card, and the packages bundle listings, on-page and off-page SEO with paid channels under one monthly number. That model works when you have budget to put into market and want one team pointing it.

Skill Mammoth is a conversion practice. We build the site, the local search presence and the follow-up systems underneath, then measure booked jobs rather than impressions. We run Local Service Ads and nothing else paid.

Neither is better in the abstract. They fail differently. A media agency fails when spend goes into a funnel that cannot convert. A boutique fails when the constraint really is demand and there is no budget behind it.

Feature-by-feature comparison

"Not advertised" means their site does not list it. Ask rather than assuming either way.

What Built-Right does better

Their pricing transparency deserves the first mention. Publishing a full rate card including a $19,999 tier is more honest than the contact-us wall most agencies hide behind, and it lets you disqualify yourself in two minutes instead of two sales calls.

They also run paid media properly, on a flat fee rather than a percentage of spend. For a contractor who needs demand now, in a market where organic will take nine months, that is the right tool and we do not have it.

Their channel list is wider too. Streaming TV and radio are not things a boutique touches, and for a multi-location brand building regional awareness they matter.

Who each fits best

Built-Right fits you if paid media is central, you have budget to put into market on top of the retainer, and you want one team across search, social and broadcast. Their tiers assume you know your revenue band and are buying to that.

Skill Mammoth fits you if you are between $500K and $5M, a four-figure monthly floor would hurt, and your real constraint is that leads arrive and nobody follows up. Most contractors who call us do not have a demand problem. They have a follow-up problem, and buying more traffic multiplies it.

Questions to ask on their sales call

• Which tier am I in, and what changes when I cross the revenue line?
• Is ad spend included in the package price or billed on top?
• Does AEO at $2,999 make sense for my market, honestly?
• What happens between a lead form submission and someone phoning the homeowner?
• What do I keep if I leave: domain, site files, content, tracking data?
• Can I see results for a contractor my size rather than your flagship accounts?

Ask us the same six. The fourth is the one most agencies cannot answer.

Related comparisons and reading

• Skill Mammoth vs Hook Agency, the other agency that publishes full pricing
• Skill Mammoth vs Scorpion
• Skill Mammoth vs Ryno Strategic Solutions
• The best home service marketing agencies
• Contractor lead follow-up: the 2026 system

FAQ

How much does Built-Right Digital cost? They publish it. Websites are $5,750, $9,590 or $14,390 one-time, or $599 to $1,499 a month. SEO starts at $999 a month, AEO at $2,999, Google Ads at $999 and Meta at $1,999. Full-service packages run $1,199 to $19,999 a month depending on your revenue band.

Do they take a percentage of ad spend? No. They state plainly that pricing is flat rather than a percentage of spend or a cut of leads, which is a better structure than the industry norm.

Why is Skill Mammoth cheaper? Smaller team, narrower service list, and no media buying practice. We are not doing the same job at a discount, we are doing a smaller job.

Does Skill Mammoth run Google Ads or Meta? Yes. Google Ads (PPC) runs $600/mo or 12% of spend, and Meta bundled with PPC runs $1,000/mo flat, no contracts, alongside our Local Service Ads management.

Which is better for a contractor under $1M? Depends on the constraint. If nobody knows you exist, paid media buys demand faster. If the phone rings and jobs still go elsewhere, spend the money on response speed and follow-up first.

Can I use both? Yes, and some contractors do. Media buying from them, site and conversion systems from us. There is no conflict.

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