Katapult Network: A Staffing Site Built for Two Audiences
A Minneapolis recruiter that places recent graduates now has a site that speaks to employers and candidates separately, lists its open roles on its own domain, and puts its guarantee and its 250-plus reviews where a hiring manager will see them.
Client
Katapult Network, Minneapolis, with hubs in Kansas City and St. Louis
Industry
Early-career staffing and recruiting
What we built
Two-path site, live job board, four role pages, restored 67-post archive, lead routing
Key Result
A job board on the domain, four new role pages, 67 posts and their backlinks kept
The challenge
Katapult Network has been placing college graduates in entry-level professional roles since 2015, with a proprietary assessment, a six-month hiring guarantee on every program, and 250-plus Google reviews. Its website said almost none of that. The WordPress site had been reskinned twice in two years, first on a page-builder theme and then on Elementor. The homepage shipped with no H1 at all in 2024 and 2025, and by late 2025 with no meta description. The job board lived on a separate platform, the team pages and a 72-post hiring-advice archive sat on an aging host, and employers and candidates, two audiences with opposite questions, landed on the same pages and read the same copy.
The archive was the part that could not simply be rebuilt. Forty-eight of the posts lived under one permalink prefix, several still earned links from universities, including a DR 74 link from Arkansas State, and the WordPress export had wiped every post's URL slug. A rebuild that dropped those URLs would have thrown away a decade of authority on launch day.
What Katapult gained
A homepage that sells the guarantee. The old site opened with a stock photo and "Launch your career". The new one opens with the thing that separates Katapult from every other staffing firm, six months of hiring protection on every program, then puts the 250-plus verified Google reviews directly under it and splits the page into an orange candidate path and a navy employer path. A hiring manager checking references and a graduate checking whether this is real both get their answer above the fold.
An employer path that explains how hiring works. Employers now get their own page: the three programs, Career-to-Launch, Direct Hire and Elite, laid out side by side with what each one is best for, the schools in Katapult's network, and the SPARK assessment explained step by step. None of that existed as a page before; it was a conversation a recruiter had to have on the phone.
Four role pages that did not exist. Customer and client services, operations and administrative support, accounting and finance, sales and account management. Each one is written for the manager deciding whether to call, with the titles it covers and what the recruiters screen for, and each one is a page that can rank for early-career hiring searches in three metros.
The job board, on their own domain. The old "Search Jobs" link sent candidates off to a third-party board. Open roles now pull live from Katapult's Breezy account into a searchable, filterable list on the candidates page, 22 openings on the day this was written, with state and job-family filters and salary ranges. The application still lands in the recruiters' existing workflow; the candidate never leaves the site.
An archive that finally works for them. Ten years of hiring advice, 67 posts, now has a real index with covers, categories and dates, clean excerpts instead of bare bylines, and the original authors and publish dates intact. Every old URL redirects to the new one, so the links those posts earned over a decade, including a DR 74 link from Arkansas State, keep counting. And Katapult edits the whole back catalogue itself, from our client portal, without touching code.
And the parts a visitor never sees. Every page carries a real title, description, canonical and Organization schema, and every post adds Article schema and its own social card, so a link shared on LinkedIn finally renders a preview, which matters for a firm whose clients live there. The employer form writes to Katapult's own database and to our portal at the same time, with a two-stage spam filter in front, so a real inquiry is never buried under bot submissions. The logo, delivered as a 381 KB image wrapped in an SVG file, became a 15 KB true vector, and the site shipped with a full icon set for the first time. See everything a Skill Mammoth website includes.
Where it stands
The site went live on katapultnetwork.com on September 16, 2026. In its first eight days the hosting analytics counted 154 visits from Google and 27 from LinkedIn, and the candidates page with the job board was the most visited page after the homepage, which is the behaviour the two-path design was built for. The sitemap carries 79 URLs, 67 of them the restored posts, and every one of the 110 redirect rules was tested against production on launch night.
Eight days is a signal, not a result, and we would rather say so than draw a chart. What the rebuild sets up is the next year: four role pages that can rank for early-career hiring searches in Minneapolis, Kansas City and St. Louis, an archive that keeps earning links it can finally keep, and a homepage that turns the reviews and the guarantee into the reason to call.
What this means for your business
A rebuild is worth doing when the new site can do things the old one could not: speak to each audience in its own language, hold the job board or the booking flow on your own domain, and carry the content and the links you spent years earning. Whether you are a staffing firm or a Pilates studio, that is the brief we build to.
Does your site do the selling, or just sit there?
Book a free strategy call and we will map out what your site should say to each audience, what it should do on its own domain, and what it has to carry forward.
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