Plastic Surgery Website Design: 5 Sites Reviewed (2026)

A plastic surgery practice sells a $7,500 to $20,000 decision to a patient who has, by her own account, been researching for a year. The American Society of Plastic Surgeons counted 1,523,330 cosmetic surgeries by its members in 2025, up 7 percent, with breast augmentation up 11 percent and up 18 percent in the Midwest. The patient on r/PlasticSurgery asking "omg, how does anyone pick a surgeon??" drew 96 upvotes and 78 replies, and the thread's answer was reviews and galleries, then a consultation she can only afford to book with one or two practices. The website is where that choice gets made. Most of them are built by one of a dozen agencies whose own sites will not say what they cost. This review looks at what actually ranks in one city and whether it converts.

It follows the same method as our dental website design review and accounting firm site review. The med spa marketing guide covers the injectable side of the same rooms.

What ranks in Minneapolis

Eight searches, Google's live results with the searcher placed in Minneapolis, depth ten, September 28, 2026.

Three details from the raw results matter for the site itself. Edina Plastic Surgery does not win the pack once; it wins it three times at once, with the practice listing, a surgeon's own listing, and its med spa. Each surgeon has a Google profile with 84 to 194 reviews at 5.0, so the pack for "best plastic surgeon" is two Edina doctors and one competitor. The second detail is what ranks organically: a breast augmentation gallery page, three tag and category archives, a 2013 blog post and a post-op instructions page. Google is pulling deep pages because the homepages are not answering the query. The third is the directory absence: RealSelf holds three blue links and Yelp three, and neither professional society's find-a-surgeon page appears on any of eight queries.

The scorecard

Seven sites, checked September 28 and 29, 2026. Speed scores are Lighthouse 12 run locally on mobile settings.

The five practices, reviewed

1. Edina Plastic Surgery: eleven pins and the only real scheduler

Six surgeons, 371 reviews on the practice listing and 84 to 194 on each surgeon's own, and the Book Now button opens a NextPatient scheduler where a patient picks the surgeon and the time. The booking page says every consultation is "face-to-face time with one of our board-certified or board-eligible plastic surgeons, the same surgeon who would perform your procedure." Since September 1, 2026 the consult carries a $100 deposit, credited to surgery or transferable to the med spa, retained on a no-show. That is the whole conversion path done properly. The gaps are on the homepage. There is no surgeon's face above the fold and a stock portrait in the hero. There is no review count, and the American Board of Plastic Surgery is named only on the bio pages. The testimonials widget says "Based on 279 reviews" while Google shows 371. And the site is the slowest of the seven, at a Lighthouse mobile score of 51 with a 25-second largest paint.

2. Minneapolis Plastic Surgery: the only price on the internet

Two board-certified surgeons and five pack pins, plus a page titled "Cost of Breast Augmentation" that says silicone implants run "about $8600-9300" and saline "$7500". The FAQ gives a slightly different range, $8,000 to $9,000, but both are more than any competitor publishes, which is nothing. The homepage names the American Board of Plastic Surgery seven times and shows both surgeons. Consults are free with a card on file and a $100 charge for a no-show. The gaps: booking is a request form, there is no review count or widget anywhere on the homepage despite 140 reviews, and the site hangs a headless browser, which is a symptom of the same script load that produces a 63.

3. Kayan Plastic Surgery: 570 reviews, described as "hundreds"

Dr. Tracy Kayan is photographed twice above the fold, the title tag says "Board Certified Female Plastic Surgeon", and the site is built on Wix with a Lighthouse mobile score of 95, forty points clear of the agency-built sites. The top bar reads "Free consultations. Call or text", virtual consults are offered, and the practice states plainly that it does not accept insurance. Two gaps. The 570 Google reviews, the most of any pin in the study, appear on the homepage as "hundreds of 5-star reviews". And there is no financing named anywhere, while five of the other six sites name CareCredit.

4. Dr. George Landis: six blue links, zero pins

Dr. Landis ranks organically on six of eight queries, including the top blue link for "best plastic surgeon minneapolis" with a mommy makeover page, and never appears in a pack. The reason is on Google, not on the site: two listings with 17 and 9 reviews. The homepage does the right things otherwise, with his portrait under the hero, "Board-Certified Plastic Surgeon" stated, and CareCredit named. The rank comes from an Elementor build with tag and category archives that Google indexes as landing pages, which is not a strategy anyone chose.

5. Harrington Plastic Surgery: online booking, with a catch

Dr. Jennifer Harrington's site has a Book Now flow for surgical and non-surgical consults, and the page explains that "All initial surgical consultation visits take place with Dr. Harrington's RN". The surgeon appears at a pre-surgical review later. The gallery runs 22 procedure categories on a custom app, and the footer on every page says "Unless otherwise noted, images on this site are of models", which undercuts the gallery it sits beneath. Three testimonial quotes, no count, against 134 and 157 reviews on two listings. Built by Sector45, the one vendor in this study with a real pricing page.

Exhibits: what the template platforms ship

Mesna Plastic Surgery runs on Einstein Medical's "Forever Website 2.0". Its H1 is a review quote, its gallery holds 13 cases for a surgeon in practice since 1996, and its footer says "Some images are of models, not actual patients." Gryskiewicz Twin Cities Cosmetic Surgery, built by Rosemont Media, is the opposite case: a team photo in scrubs as the hero, "over 5000" before-and-after photos, and the only consent statement in the set: "All Before-And-After Photos And Patient Testimonials On Our Site Are From Actual Patients, And Have Been Published With Permission." It also shows "5 Stars from 456 Reviews" against 100 on Google, because the widget aggregates platforms.

We looked for the copy-pasted procedure pages the dental review found on ProSites, across 25 page pairs from six vendors. They do not exist in this niche. What repeats is the skeleton: five Tebra-built practices share the URL path, the "Breast Augmentation Q & A" heading and the first question, with the answers rewritten per surgeon. Einstein clients share a disclaimer, a scheduling form and a URL structure. Rosemont's copy is bespoke, as its site claims.

What a booked consult is worth

The ASPS puts the national average surgeon fee at $4,875 for breast augmentation, $8,174 for a tummy tuck, $7,637 for rhinoplasty and $11,395 for a facelift, before anesthesia, facility and implants. RealSelf's patient-reported all-in averages are $8,013, $12,573, $12,239 and $20,130. Minneapolis Plastic Surgery's published $7,500 to $9,300 sits right on the national breast augmentation figure. The conversion benchmarks are consultant claims rather than surveys: one puts the median consult-to-surgery rate at 35 to 50 percent and the top practices at 75 to 85. CareCredit's own calculator uses 46 percent as its sample.

The patient's side of the arithmetic is on Reddit. "if consultations are 200 bucks, even if applied to surgery, you're only going to pick one, so what can you do." A surgeon in the same forum takes the other view: "Don't go to doctors that don't charge for a consult ... Free consults get you people who are bored and want to come to a free consult." Both are arguing about the same page, and it is the booking page.

Seven things a plastic surgery site has to do, in order

1. Let the patient pick the surgeon and the time

Edina's NextPatient scheduler is the model: the patient chooses the surgeon and sees live availability, then pays the deposit. A request form is a phone call with extra steps, and a scheduler that books a nurse visit needs to say so before the click, as Harrington's does. A $100 deposit filters the "bored" consult the surgeon above describes without the $500 to $1,000 fees patients report from Miami.

2. Put the surgeon's face and the board's name on the homepage

Five of seven show the surgeon above or just below the fold. Two open with a stock portrait of a model. Three name the American Board of Plastic Surgery on the homepage; the others say "board-certified" and link out. The patient thread's own advice is to check the board, and the ABPS verification page is the first thing a careful patient opens. Say the board's name, say the year, and link to it.

3. Show the review count Google shows

None of seven match. "Hundreds" for 570, "279" for 371, "456" for 100. A widget that pulls the live Google count fixes all three cases, and a patient who cross-checks Google, which is what the r/PlasticSurgery thread describes doing, finds the numbers agree. Our review guide covers the asking process.

4. Publish a price range

One practice does, and it holds five packs. "Breast augmentation cost" draws 9,900 US searches a month. A surgeon who built a price-estimator business described the alternative: the front desk either says "you've got to come in for a consultation before we can give you pricing, which just aggravates the consumer", or reads the whole fee schedule over the phone to a caller who hangs up unidentified. His data: 17.8 percent of people who submit a wish list come in, and 62 percent of those book.

5. Make the gallery legal and say so

A full-face photo is one of HIPAA's 18 identifiers, and a before-and-after photo used in marketing needs a signed, specific, revocable authorization on file for each image under 45 CFR 164.508. A footer that says "images on this site are of models" does not cover a gallery of real patients; it contradicts it. Gryskiewicz's line, "From Actual Patients, And Have Been Published With Permission", is the right sentence. The FTC's endorsement guides add that "Individual results may vary" is, in the guide's own example, "insufficient" as a disclaimer for a typical-results claim. Patients also want the caption Edina gives: age, height, weight, implant size.

6. Name the financing on the homepage

CareCredit is on five sites, PatientFi on three, Cherry on two, and the practice with 570 reviews names none. Edina's "Financing Options" button sits under the hero. The surgeon quoted above on deposits: "by the time it gets to two weeks or three weeks before the operation, they're going to realize that they don't have the money ... price is not the only pain point, it is the ultimate pain point."

7. Fix the speed before the redesign

The Wix site scores 95. The five agency-built WordPress sites score 51 to 73, and the one with 11 pack pins takes 25 seconds to paint its hero on a throttled phone. Every one of those is a full-size photo and a script stack, which a developer fixes in an afternoon without touching the design a practice paid $10,000 to $40,000 for.

What to skip

• "Request a consultation" as the primary button. Five of seven sites use it. It is a lead form for a patient who has already decided to talk to one or two surgeons.
• Superlatives a medical board can read. Minnesota Statutes 147.091 lists "professional superiority to or greater skill than that possessed by another physician" as grounds for discipline. "One of the best female plastic surgeons in the nation", "reputation as the best" and "among the very best in the field" are on three of the seven sites.
• A model disclaimer under a real gallery. It reads as a hedge to a patient and as an unsigned authorization to a regulator.
• Review widgets that count other platforms. A "456 reviews" widget on a practice with 100 on Google costs credibility at the exact moment the patient is cross-checking.
• Trusting Google's before-and-after ad ban. Agencies repeat it; Google's healthcare policy contains no such clause. What is real is the ban on using cosmetic surgery as a personalized targeting interest and, since September 2025, the removal of "mature cosmetic procedures" from the sexual-content policy.

What plastic surgery website vendors charge

Eighteen vendors checked on September 29, 2026. Six publish a website figure. No plastic surgery vendor publishes a monthly hosting or subscription price the way the dental vendors do.

Our own pricing is on the site. The contractor website cost guide explains what the numbers should buy, and the free website audit runs the speed and booking checks above on any URL.

Related reading

• Med spa marketing, the injectable side of the same practice.
• Dental website design: 5 practice sites reviewed, the same method where the template twins are real.
• Dermatology marketing, another specialty where independents hold the pack.
• Medical and healthcare, where we work with practices.

Frequently asked questions

What should a plastic surgery website have on the homepage?

A button that opens a live consultation scheduler by surgeon. The surgeon's photo with the American Board of Plastic Surgery named and the certification year. The live Google review count and the financing partners. A gallery that states its photos are real patients published with permission. In a September 2026 review of seven ranking Minneapolis sites, one had a live scheduler and none showed an accurate review count.

How much does a plastic surgery website cost?

The vendors that publish figures charge $5,000 to $40,000 for a custom build: Rosemont Media $10,000 to $40,000, Sector45 $10,000 to $30,000, Surgeon's Advisor $5,000 to $30,000, Incredible Marketing $8,000 to $15,000, Intrepy from $5,000. Twelve of eighteen vendors checked publish no price.

Should a plastic surgeon publish prices on the website?

One of seven ranking Minneapolis practices does, at $7,500 to $9,300 for breast augmentation, and it holds five map-pack pins. "Breast augmentation cost" draws 9,900 US searches a month. A price range answers the question the patient has before she spends a consultation deposit.

Do before-and-after photos need a HIPAA release?

Yes. Full-face photos are one of HIPAA's identifiers, and 45 CFR 164.508 requires a signed authorization for any marketing use of protected health information, with a description of the image and who may use it, plus an expiration and the right to revoke. A footer saying images may be models does not substitute.

Should plastic surgery consultations be free or paid?

Both models rank. Edina Plastic Surgery charges a $100 deposit credited to surgery; Minneapolis Plastic Surgery offers free consults with a card on file and a $100 no-show fee; Kayan and Mesna advertise free consults. A surgeon on Reddit argues paid consults filter no-shows; a patient in the same forum says a $200 fee means she books only one.

Does Google ban before-and-after images in plastic surgery ads?

Google's healthcare ads policy contains no such clause. What Google does restrict is using cosmetic surgery as a personalized-advertising interest, and in September 2025 it removed mature cosmetic procedures from its sexual-content policy. Meta allows before-and-after transformation ads for cosmetic surgery when targeted to people 18 or older.