ChatGPTTL;DR
- The first result for "dental website design" is ProSites, whose pricing page has four plans and no prices. The rest of page one is lists of pretty homepages.
- Nobody grades the sites on whether a new patient can book, so we did: live Minneapolis results for five dentist searches on September 25, 2026 and the six independent practice sites that rank, reviewed the way a conversion consultant would.
- One of six lets a new patient pick an appointment time. The other five run a request form.
- Four of six show no Google review count on the homepage while holding 213 to 731 reviews.
- The number three practice in the pack has zero tappable phone numbers and a mobile Lighthouse score of 46. The fastest site in the set, an Officite template, opens with a modal saying the office is closed on Fridays.
- Below: the scorecard, the seven things a dental site has to do, what the template vendors ship, and the four of sixteen that publish a price.
A dental practice bills about $576 a visit and a new patient waits sixteen days to get in, both from the American Dental Association's 2026 practice survey. That is the whole brief for a dental website: turn a search into a booked visit without a phone call.
Phones are the bottleneck, because 85 percent of dental appointments are still made by phone and 43 percent of patients look for a dentist after hours.
Most dental sites are built by one of a dozen vendors who sell the same template to thousands of practices, and the vendors' own pages show plan names with no numbers. This review looks at what actually ranks in one city and whether it converts.
It follows the same method as our accounting firm site review and staffing agency site review. The dental marketing guide covers what to do once the site is fixed.
What ranks in Minneapolis
Five searches, Google's live results with the searcher placed in Minneapolis, depth ten (the first ten results), September 25, 2026. The map pack is the block of business listings Google shows above the regular results, and the blue links are the regular results below it.
| Query | Map pack | Blue links |
|---|---|---|
| dentist minneapolis | Nicollet Station Dental (4.9, 373), J & D Dental (4.9, 731), Mill District Dental (4.9, 393) | A periodontist, Zocdoc, Park Dental, CareCredit's locator, a PatientConnect365 listing, five more practices, Yelp |
| dentist near me | Nicollet Station, J & D, Ivory Dental Group (4.9, 432) | Almond Dental twice, four independents (two ranking with a "New Patients" or "Educational Videos" page), Zocdoc, Park Dental |
| family dentist minneapolis | Family Dental Clinic (4.8, 38), Chicago Lake Family Dental (4.5, 346), Minnehaha Falls Family Dental (4.8, 213) | MapQuest, a PatientConnect365 listing, a Tumblr page, Reddit, five suburban practices |
| emergency dentist minneapolis | "Immediate Emergency Dental" (5.0, 1 review, no website) twice and a lead-gen directory | University of Minnesota, Emergency Dental Care USA, mn.gov, three practices, the state dental association |
| invisalign minneapolis | Veil & Wild Orthodontics (5.0, 68), Mill City Orthodontics (5.0, 185), Ivory Dental Group | Six orthodontists, two general dentists' Invisalign pages |
| Verdict | Independents with 200 or more reviews hold the general packs. Directories take 8 of 27 blue links. Nobody local has claimed the emergency pack. | |
Three things in the raw results matter for the site itself:
- Third parties are converting your searchers on their pages. Zocdoc ranks fifth for "dentist minneapolis" with one dentist's profile page, and CareCredit's doctor locator ranks eighth.
- The page Google shows is not always the page built to convert. Several practices rank with a deep page rather than the homepage.
- The biggest review count is not in the pack. Northeast Dental Wellness has 640 Google reviews, more than two of the three pack practices, and is not in the pack for either general query.
The scorecard
Six sites, checked on September 25, 2026. Speed scores are from Lighthouse 12, Google's page-speed test, run locally on mobile settings, since Google's PageSpeed API rate-limited us last time.
| Practice | Live booking | Insurance list | New-patient forms | Tappable phone | Reviews on homepage | Real doctor photo | Vendor template | Lighthouse mobile |
|---|---|---|---|---|---|---|---|---|
| Nicollet Station Dental | Yes (Simplifeye) | Yes, on Patient Info | Online and PDF | Yes | No, two badges | No | No, WordPress | 67 |
| J & D Dental | No, request form | Yes, on Payment Options | Not published | Yes, 12 links | Yes, "over 650" | Yes | Yes, Amplify360 | 92 |
| Mill District Dental | No, request form | No carriers named | Online | No, zero links | Quotes only | Yes | No, Squarespace | 46 |
| Minnehaha Falls Family Dental | No, request form | Delta only | Online | Yes | No | Yes, team | No, Squarespace | 61 |
| Northeast Dental Wellness | No, request form | Not published | Not found | Yes | No | No | Yes, Officite | 99 |
| CityScape Dental | No, Jotform | No | Online and PDF | Yes | Widget plus broken Yelp embeds | Yes | Yes, DocSites | 70 |
| Verdict | One live scheduler in six. Two full insurance lists. Four homepages that hide a review count worth having. | |||||||
The five practices, reviewed
1. Nicollet Station Dental: the only site where you can book
First in the pack for both "dentist minneapolis" and "dentist near me" on 373 reviews. The hero, the top block of the homepage, says "We are open 6 days a week and offer early morning, lunch hour, evening and weekend appointments" over a photo of the Nicollet Mall light-rail platform. That is the right pitch for a downtown office.
What works
- Live booking. The Schedule Appointment button opens a Simplifeye scheduler where a new patient picks a time.
- Carriers named. The Patient Info page lists Delta, Blue Cross, Humana, United Concordia and Cigna.
- A price for the uninsured. A banner sells an in-house plan "As Low as $21.99/mo".
What is missing
- Evidence. There is no review count and no doctor photo.
- A current badge. One of the two award badges is an Opencare "Patients' Choice Winner 2015".
- Speed. 67 on Lighthouse mobile, on a WordPress child theme, with a 6-second largest paint, the time until the biggest element on the screen shows.
2. J & D Dental: 731 reviews, and the site says so
Second in both general packs on 731 reviews, the most of any practice in any pack, and the homepage says so. The banner reads "OVER 650 5 STAR REVIEWS ON GOOGLE" with an Elfsight feed, a live review widget, below it.
What works
- The dentist is on the page. Dr. Jennifer Herbert's portrait sits directly under the hero with her University of Minnesota degree and "top 1% of Invisalign providers".
- A price anchor. The top banner reads "Invisalign Clear Orthodontic treatment as low as $3,900".
- Call tracking done properly. The phone number on the page is not the one on Google. The HTML carries 612-662-1200 and a script swaps in 612-482-6832 at render time, so the practice knows which calls the site produced.
- Speed. 92, the best of the four pack practices, on an Amplify360 build.
What is missing
- A live scheduler. The Request an Appointment button leads to a reCAPTCHA form with a dropdown.
- New-patient forms. None anywhere on the site.
3. Mill District Dental: beautiful and slow, with a number you cannot tap
Third in the pack on 393 reviews, and the best-looking site of the six. Then the mechanics.
What works
- Real photos. The site uses custom photography of Dr. Anna Seime and the team.
- A neighborhood line. It reads "MILL DISTRICT • NORTH LOOP • DOWNTOWN".
- Credentials. AACD and Kois Center logos.
What is missing
- A tappable phone number. The homepage has zero tappable phone links. The number sits as plain text in a bar under the nav, so a phone visitor copies it by hand.
- Speed. The Lighthouse mobile score is 46 with a largest paint of 17.8 seconds, the slowest of the six, because Squarespace is loading full-size portraits.
- Carrier names. Insurance is answered with "We work with most insurance providers".
- The review count. The 393 reviews appear as three quoted testimonials signed "Jeff H.".
- Live booking. Booking is a Squarespace request form.
4. Minnehaha Falls Family Dental: the building is the hero
Third in the "family dentist minneapolis" pack on 213 reviews. The hero is a photo of the practice's own building, with the mural and the "4554" signage.
What works
- Its own people. The team photo is a real studio shot of the two dentists and their coordinator, which is more than three of the pack sites manage.
- Online forms. Forms run through MyDentistLink.
- A tappable phone. The number is tappable from the nav.
What is missing
- Carrier names. The insurance page names only Delta and offers "a complimentary benefit analysis".
- The review count. No count or widget on the homepage.
- Live booking. Booking is a Squarespace request form.
- Speed. 61, with a 10-second largest paint.
5. Northeast Dental Wellness: 640 reviews without a pack slot, plus a modal about Fridays
This practice has 640 Google reviews at 4.9, more than Nicollet Station or Mill District. It ranks twelfth for "dentist near me" with its New Patients page, not in the pack.
The site is an Officite template, and it is fast because the homepage is a logo slider and a paragraph. That paragraph begins "The world is simply a better place when you smile", and the H1, the page's main heading, is the single word "Smiles".
What works
- Speed. 99 on Lighthouse mobile, the best score in the set.
What is missing
- A first impression. The page opens with a modal, a pop-up that covers the page: "NEW OFFICE HOURS FOR 2026. As of the start of the new year, the office of Northeast Dental Wellness will be closed on Fridays from here on out." A 2010 DentistryIQ piece on phone handling put the cost of a closed weekday at 20 percent of new-patient calls, and the site leads with it.
- An insurance page. There is none, and no forms were found.
- Evidence. The homepage shows no doctor photo and no review count.
- Its own navigation. The nav carries Officite's stock items: "Professional Content", "Dental Education Library", "Product Reviews", "Glossary".
Exhibit: CityScape Dental, and what a template carries over
CityScape ranks tenth for "dentist near me" with its Educational Videos page. The homepage is a DocSites template, and the template brought three things with it.
What the template carried over
- A stock skyline. The hero is a stock photo of the Minneapolis skyline, not the office.
- Someone else's reviews. Further down, two Yelp embeds whose link text reads "Read Shannon D.'s review of Antoine S Sayegh, DDS on Yelp", a different dentist in Glendora, California.
- Someone else's specialty. Below that sits an H1 reading "DEPRESSION & FIBROMYALGIA MANAGEMENT" and a block about NeuroStar therapy, left over from a medical template.
Google also shows two listings at the same address, one with 124 reviews and one with 17. DocSites is the one vendor in this set that publishes a full price, and the $1,999 tier includes "Update Stock Images (Homepage)" and "Manually Add up to 5 Positive Reviews".
What a booked visit is worth
The ADA Health Policy Institute's 2026 Survey of Dental Practice puts numbers on a solo general dentist's year:
| Measure | ADA 2026 figure |
|---|---|
| Gross billings per visit, average | $576 |
| Gross billings per visit, median | $481 |
| Visits a week | 69 |
| Annual billings per owner dentist | $965,660 |
| Wait for a new patient's first appointment | 16 days, up from 7.9 in 2019 |
Dental Abstracts, the Elsevier journal, reported that 85 percent of dental appointments are still made by phone and that 43 percent of patients look for a dentist after hours. Patients who self-schedule are "nearly 9% more likely to keep the commitment".
Weave's 2023 survey of 710 patients found 73 percent prefer text reminders and 68 percent still prefer to schedule by phone, which is the argument for doing both.
average gross billings per visit for a solo general dentist in the ADA's 2026 practice survey. One of six ranking Minneapolis sites lets a new patient book that visit online
One dentist on Reddit put the cost of the request-form pattern in a number after switching vendors: "I had a decrease of 50% patients scheduling online when I switched to RevenueWell."
The reason, from the same post: "First off, they just wanted to have the patients submit a patient request form to have us contact them in order to make an appointment. This does not work, the patient needs to select an appointment time that works for them."
Want your practice site scored the same way?
We will run the eight checks above on your site and the three practices in your pack, and send you the scorecard with what to fix first. Free, no call required.
Seven things a dental site has to do, in order
1. Let a new patient pick a time
A request form is a phone call with extra steps. Nicollet Station's Simplifeye widget is the only live scheduler in the set, and it is an external embed, so any platform can carry one.
Other tools that do the same job:
- Flex Dental.
- NexHealth.
- The scheduling built into the software vendors' tiers.
Put the button in the header and in the hero, and make it open a calendar.
2. Make the phone number a link, and answer it
Three things the number needs:
- A link. Mill District has zero tappable numbers on a homepage that is mostly viewed on phones. J & D has twelve.
- Tracking. The number on the site should be a tracked number that forwards to the front desk, so you know which calls the site produced. J & D tracks all twelve.
- An answer. The office should answer on Fridays.
Aggregator posts put missed dental calls at 28 to 38 percent of the total. The primary studies behind those figures are not public, so treat the range as an industry estimate rather than a measurement.
3. Put the review count on the homepage
Four of six sites hide their count. J & D's banner and feed are the model. Google's own count is the number to show, updated automatically by a widget rather than typed in, because "over 650" is already 81 short. Our review guide covers the asking process.
4. Name the carriers and anchor a price
Only two of six name their insurers on any page and none on the homepage. "Dentist that accepts delta dental" draws 6,600 US searches a month, and Delta's own directory outranks every practice for "dentist near me". A carrier list on the homepage keeps that searcher on your site.
Two sites anchor a price, and both practices are in the pack:
- J & D's "as low as $3,900" Invisalign banner.
- Nicollet Station's "$21.99/mo" plan.
5. Show the dentist
Three of the five practices put a real doctor or team photo on the homepage. The other two show the logo, the building, or a stock close-up of a smiling woman.
A patient is choosing a person to put instruments in their mouth. The portrait goes under the hero, with the school and the year, the way J & D does it.
6. Make the forms fill in online, not print out
Two sites still serve PDFs. One dentist described the pattern on Reddit: "when patients click on it it goes to a PDF that they can fill out or print, and once it is filled out they have to print it and bring it in."
Four tools write back to practice software:
- MyDentistLink.
- OperaDDS.
- Jotform.
- Flex.
Weave's survey found 55 percent of patients want form reminders by text.
7. Fix the speed before the design
The two prettiest sites score 46 and 61 on mobile. The ugliest scores 99. Custom photography is the right call, and it needs to be sized for a phone: the 17.8-second largest paint on Mill District is a full-resolution portrait. Any developer can fix that in an afternoon without touching the design.
What the template vendors ship
ProSites lists "150+ pages of dental content" in its entry plan. In practice, that means two unrelated dentists on opposite coasts run the same URL path for fixed bridges and the same copy, sentence for sentence.
One is in Clinton, New Jersey. The other is in Montclair, California. The copy matches down to "Proper brushing, flossing and regular dental visits will aid in the life of your new permanent bridge." The only edit is the dentist's name.
A quoted search for the ProSites footer credit turned up nine more practices with the same URL structure.
The cost of the template shows up later. Three dentists described it:
- Photo updates. A dentist who hired a photographer for the new office found that "Prosites is requesting a 'premium upgrade' or a crazy cost of $500 to upgrade a photo on the site."
- Lock-in. Another warned that an agency "lock[s] you in with their preferred website platform that is hard to transfer/take ownership of".
- Starting over. A third, stuck in a contract with a vendor that "created our website and are 'hosting' it", was told they would "have to start over with that."
Every practice in this review that owns its site (WordPress, Squarespace) can leave. The three on vendor templates cannot without rebuilding.
What to skip
- A "Request an Appointment" button as the primary call to action. It is a lead form. Five of six sites use it, and the dentist quoted above lost half their online bookings to it.
- Award badges older than the phone in your pocket. A 2015 Patients' Choice badge on a 2026 homepage says the practice stopped winning.
- Stock smiles. Three sites open with a close-up of a model. The one that opens with its own building and team is in the pack with 213 reviews.
- A modal for office hours. Put the hours in the header. The modal is the first thing a new patient reads.
- Vendor content libraries. A procedure page that a dozen other practices publish word for word does not rank, and the one practice with 640 reviews on a template is the one not in the pack.
What dental website vendors charge
Sixteen vendors checked on September 25, 2026. Four publish a number. The four biggest names on page one for the keyword do not.
| Vendor | Published price | Notes |
|---|---|---|
| DocSites | $1,999, $2,999 or $3,999 setup plus $89 a month, month-to-month | 36 designs. Extra content pages $99 each. Standard tier "Does NOT include Content Migration". |
| TNT Dental | $3,700 one-time; video and photo package $2,900 | Older copy on the same page still reads $3,200 and $5,200. Hosting fee not published. "If you are paying less than $3,000 for your website, you are not getting a 100% custom website." |
| Lasso MD | $750, $1,250, $1,500 or $2,000 a month, bundled with SEO and software | Online scheduling is a $200 a month add-on. Photo shoot $3,000, video $7,000. Contract length not stated. |
| Weave (software, not websites) | "starting from $199 per month" | Phones, texting, scheduling, digital forms. Three tiers, no per-tier price. |
| ProSites | Not published | Four plans. The only figure on the pricing page is "Postcards (80¢/card)". Live booking appears only in the top communications add-on. Same company as CPA Site Solutions. |
| RevenueWell, PBHS | Not published | Websites are an add-on below the Premium software tier. PBHS is "a RevenueWell company". Claims "an average annual revenue increase of $73,000". |
| Great Dental Websites, Officite, Smile Marketing | Not published | Plan matrices with checkmarks. Officite's only dollar figures are VoIP lines at $18.54 to $24.72. Smile Marketing's page is titled "Plans & Pricing" and has a "GET PRICING" button. |
| WEO Marketly (formerly Roadside), Golden Proportions, Wonderist, Pro Impressions, DoctorLogic | Not published | Forms and demo calls. WEO Marketly claims "$135 average cost per new patient". |
| Verdict | A template site is $2,000 to $4,000 up front plus $89 to $199 a month. A custom site from a dental specialist starts near $3,700. Anything quoted only on a call is priced to the practice, not the work. | |
Our own pricing is on the site. For what the numbers should look like on a custom build, the contractor website cost guide applies to a dental office almost line for line, and the free website audit runs the speed and phone checks above on any URL.
Want a dental site that books the visit?
Live scheduler, tracked phone, review count, carrier list and doctor portrait on the homepage, forms that write back to your software, and a mobile score above 90. Ten-minute audit first.
Related reading
- Dental marketing, the channels ranked once the site converts.
- Accounting firm website design, the same review method in another vendor-template industry.
- Law firm website design.
- Medical and healthcare, where we work with practices.
Frequently asked questions
What should a dental website have on the homepage?
A button that opens a live scheduler, a tappable tracked phone number, the current Google review count, the insurance carriers you accept, a real photo of the dentist, and a link to online forms. In a September 2026 review of six ranking Minneapolis practice sites, one had a live scheduler and four hid their review count.
How much does a dental website cost?
Template vendors that publish prices charge $1,999 to $3,999 setup plus $89 a month (DocSites) or $3,700 one-time (TNT Dental). Lasso MD bundles a site with marketing at $750 to $2,000 a month. ProSites, RevenueWell, PBHS, Great Dental Websites and Officite publish plan names but no prices.
Is ProSites a template?
Its entry plans are template picks with a "150+ pages of dental content" library; a "semi-custom website" arrives only at the third tier. Two unrelated ProSites practice sites in New Jersey and California carry identical procedure pages sentence for sentence with only the dentist's name changed.
Does online booking matter for a dental practice?
Yes. Dental Abstracts reports 43 percent of patients look for a dentist after hours and self-schedulers are about 9 percent more likely to keep the appointment. A dentist who moved to a request-form vendor reported losing half of online bookings.
What is a good page speed score for a dental website?
Above 90 on mobile is achievable; an Officite template in this review scored 99. The two custom-designed Squarespace sites scored 46 and 61 because of full-size photos, which is a sizing fix rather than a design change.
Should a dental website list insurance and prices?
Yes. "Dentist that accepts delta dental" draws 6,600 US searches a month and Delta's directory outranks practices for "dentist near me". The two Minneapolis pack practices that anchor a price on the homepage list Invisalign "as low as $3,900" and an in-house plan at $21.99 a month.