Google Ads for Real Estate (2026): Costs, Policy, Campaigns
Real estate leads cost $102.51 on Google search in 2026, with the cheapest clicks of any category and one of the worst conversion rates. The keyword lane that pays, the housing policy, Local Services Ads, and the follow-up rule.
Oct 13, 2026
Facebook Ads for Real Estate (2026): Rules, Costs, Campaigns
Real estate leads cost $13.74 on Facebook in 2026, half the cross-industry average, inside a Housing category that removes age, gender and ZIP targeting. The three campaigns that work, the follow-up rule, and the Fair Housing copy check.
Oct 12, 2026
HVAC Advertising in 2026: The Complete Guide (LSAs, Google Ads, and Local Ads)
The complete guide to HVAC advertising in 2026 with real examples: Local Service Ads, Google Search Ads, Facebook ads, and local tactics. Costs, pros and cons, and what works.
Aug 1, 2026
How Much Do Google Local Service Ads Cost in 2026? (Real Data by Trade)
Google LSA cost-per-lead in 2026: real benchmarks across HVAC, plumbing, roofing, electrical, lawn care, pest control, and more. Plus budgets, dispute recovery, and management fees.
Jul 10, 2026
Google Verified for Contractors: The Complete 2026 Guide
The complete 2026 guide to getting Google Verified for home service contractors. Application, background checks, badge benefits, LSA pricing, and dispute recovery.
Jul 9, 2026