Togal AI Review (2026): Pricing, What It Actually Automates, and 6 Alternatives

Togal AI was founded in Miami in 2019 by Patrick Murphy, who represented Florida's 18th district in Congress from 2013 to 2017 and runs Coastal Construction, the family general contractor that funded, tested and still headlines the product's case studies. The software launched in September 2021, raised $420,000 at eMerge Americas in 2022 and $5 million in a pre-Series A round at a $50 million cap in March 2023, and its October 6, 2026 press release claims more than 10,000 users across 30 countries. It is the loudest name in AI takeoff, which is why "togal ai" gets searched 2,900 times a month, and almost everything written about it is written by Togal. This review is built from the vendor's own pages read on November 2, 2026, the one study with a method, the two review sites that rendered, and the six competitors' pricing pages read the same day. We wrote the AI estimating software roundup that prices eleven of these tools side by side, and we build websites and marketing for contractors at Skill Mammoth. We do not sell Togal or take a fee from anyone named here.

What Togal actually does, and the one thing it does not

You upload a plan set as PDF, JPEG, PNG or TIFF (CAD, DWG and DXF are not accepted; Togal's own Kreo comparison page says so), the auto-naming tool reads sheet numbers and titles to organize the set, and then you press what the features page calls the green Togal button: "watch AI automatically handle all the tedious clicking and counting that used to take estimators hours, if not days to complete." In practice that means the AI detects and measures rooms and areas on floor plans, which is why the trades Togal lists in its navigation are the area-heavy ones: doors and hardware, drywall, electrical, flooring, framing and lumber, general contractors, glass and glazing, plus painting. Linear and count work runs through AI search: draw a box around a light fixture or a door symbol and Togal finds every match across the set. Drawing comparison flags what moved between revisions, Repeating Groups applies one unit takeoff across "all 84 junior suites in a hotel in one action," and Togal.CHAT answers questions about the drawings in front of you and, per the general contractor page, "nothing else."

What comes out is quantities. The features page says to "export your quantities out of Togal and into your own estimation software or excel spreadsheet," and the trade pages name four destinations: Excel, Ediphi, Zebel and ServiceTitan. There is no material database, no labor units and no unit pricing in the product. Togal's electrical page puts it plainly: "Electrical estimating software owns pricing" and the bid assembly "that turns quantities into a number. Togal owns the step before it." Two 2026 additions move a little closer to a cost. Assemblies, launched in September 2026 for drywall only, lets you define the studs, board and labor behind a wall type and have Togal calculate the component quantities, though its own FAQ answers "Will this give me total project cost?" with "Not yet." And Custom Formulas let you type a unit cost into a classification so Area × Unit Cost calculates as you measure. The unit cost is yours; Togal supplies none. If you want quantities and prices in one seat, that is Kreo's or STACK's pitch, covered below.

The newest piece is TogalMCP, launched in October 2026. It is a Model Context Protocol server at mcp.togal.ai that connects Claude, Cursor and other AI assistants to a live Togal project so they can pull counts and measurements out, and it "can trigger Togal's existing AI takeoff on the pages you point it to." Togal's own blog adds that "it will not do all your plans for you 100% automatically." For a shop already using Claude for the proposal and spec review, the way the AI-first contractor post describes, this is the feature that makes the two tools one workflow.

Togal AI pricing, as the page prints it

Every figure below is from togal.ai/pricing and the eTakeoff order form on November 2, 2026, unchanged from our November 1 read.

Three numbers that float around the web do not match the page. Quotr's comparison post says Togal's "regional pages" list $299.99 month to month and $249.99 a user prepaid annually; no such pages exist on togal.ai today, and the site's sitemap lists exactly one pricing URL. The single Trustpilot reviewer says they paid "USD 2,700 for a one-year subscription," which is neither $3,588 nor $1,800. And Togal's own STACK comparison page still prints STACK as "starting at $249/mo per user" when STACK's pricing page has read $299 since at least November 1. Quote the vendor page, not the comparison pages, when you budget.

The accuracy and speed claims, traced to their source

Togal prints a different number depending on which page you land on. The homepage says "up to 98% accuracy" and "5x faster." The eight trade pages, the six comparison pages and the new MCP page all say "4X faster." The FAQ says it can "eliminate as much as 80% of the manual takeoff process," the LinkedIn page says "80% faster," the 2023 funding press says "97% accuracy," and the room-labelling announcement says "99 percent." None of those carries a method, a sample size or a date. The 98 percent traces to Coastal Construction's first-year case study, where the company "performed a self analysis of previous takeoffs and determined it was about 97% accurate while using manual take off software" and 98 percent with Togal. Coastal is the founder's family company and an investor in Togal, and it is also the source of the headline savings figures: $1 million in year one, and for 2025 "an estimated $3.2M a year" from 140 to 230 hours saved per project. Those may all be true. They are not independent.

The one test with a stated method is a University of Kansas comparison that Togal publishes under the label "peer reviewed," although no journal, conference or DOI is printed. One researcher, "a first-time user of both softwares," took off a fire station plan set and a hotel in Togal and in On-Screen Takeoff in March 2025. The fire station came out "up to 76% faster" with quantities "within 5%," the two main cases averaged about 71 percent, and the control case, a reflected ceiling plan, came out only 22 to 23 percent faster because "AI was less effective due to the complexity of the floor plan and classification limitations." The study also lists what the AI got wrong, "missed projections" and "the inclusion of unrelated elements" such as dimension lines and arrows, most fixed in under five minutes. That is a fair picture of the product. Big, clean floor plans with repeated rooms are where the auto-detect earns its keep, and dense sheets are where you clean up after it. Togal's own webinar recap says the same thing in fewer words: "AI is not 100% accurate out of the box. Anyone who claims that isn't being honest."

What reviewers and customers say

For a product with a claimed 10,000 users, the public review record is close to empty. We read every review site that rendered on November 2, 2026; Capterra, GetApp and G2 block our reads, so the G2 figure below is what Togal prints about itself.

The one Trustpilot review is worth reading in full because it is the only unsponsored opinion on the internet that we could reach (Reddit's two Togal threads sit behind a login wall and a bot check). The reviewer, writing from Oman, says they paid $2,700 for a year expecting "a cutting-edge AI estimating tool capable of automating complex, trade-specific takeoffs," and found "essentially a highly-priced, basic area and linear measurement tool with an AI layer that merely automates simple counting and tracing of areas." Their specific complaint is that it "cannot calculate rebar or concrete volume." That is accurate and it is also not what Togal sells; structural is not on the trade list, and the product does areas, lengths and counts. The reviewer's advice is the right advice for anyone: "Thoroughly test their capabilities using your own complex, trade-specific drawings ... during the demo period before committing to an annual subscription."

The vendor-published case studies are more specific than most, and the useful ones are the small shops rather than Coastal. Orillia Drywall, a three-person office, reports "roughly two weeks of estimating can now be completed in about two days" and material quantities "within 5 to 10% of actual requirements," and its estimator Steve Elliot describes the Assemblies workflow: "Once you get your formula built, once I'm done assigning walls through the drawing, my material takeoff's done. I could almost order my studs right there." T. A. Loving's preconstruction manager says a project that used to take "roughly 100,000" clicks now goes "hours of takeoff in a matter of five minutes." NC Painting went "from 19 bids a month to 60 in under 60 days" after switching from Bluebeam, and Michael Nightingale at PHP Commercial Painting says "I can now complete small projects in just 30 minutes to an hour, and larger ones in 2 to 3 hours, including time spent reviewing the specifications." Consigli, a general contractor with 80 to 100 estimators and 25 years on On-Screen Takeoff, prints no number and the most honest line of the lot from its chief estimator: "Clicking on drawings is not where the value is."

Who Togal is right for

Togal's general contractor page states the fit better than any reviewer: "Togal fits if you have a dedicated estimator and enough volume that takeoff speed decides how many jobs you can chase." Its electrical page adds that "business size matters less than bid volume" and its drywall page puts multifamily first on its fit list, with hospitality and healthcare behind it. Read those together and the buyer is a commercial subcontractor or GC estimating department that bids from plan sets weekly in a trade where the quantity is a floor area or a wall area: drywall, painting, flooring, glazing, doors, framing, and the fixture-count side of electrical. The three-person Orillia office and the four-person Stevens Construction team in the case studies are the floor; the 80-estimator Consigli department is the ceiling. If you are at either end and the takeoff is the bottleneck between you and the next bid, $3,588 a seat is cheap against one more job a month, and the NC Painting figure, from 19 bids to 60, is the kind of change a painting estimator can sanity-check against their own calendar.

It also fits the shop that already lives in Claude or ChatGPT for proposals. TogalMCP means the quantities Togal produced this morning can be pulled into the same chat that writes the scope letter, which is the division of labor we recommend in the Claude for small business guide: the language model does the words, a measurement tool does the numbers.

Who should pick something else

Four groups should not spend the $3,588. Mechanical, plumbing and civil contractors first, because Togal's own Beam AI comparison says "if most of your bids run through mechanical, plumbing, or civil scopes, Beam is pointed at that work in a way Togal is not," and the plumbing and HVAC estimating posts price the trade-specific tools that carry pipe and duct databases. Structural and concrete estimators second, per the Trustpilot reviewer; there is no rebar or volume logic in the product. Third, any shop that wants the price to come out of the same tool as the quantity. Kreo at $100 to $250 a user a month includes cost estimation, STACK's Pro plan at $349 carries a regional cost library and proposals, and PlanSwift, as Togal's comparison page concedes, "prices material and labor in the same file and has two decades of trade assembly and plug-in packs behind it." Togal's electrical page describes the same gap from its own side.

Fourth, roofers. Togal has no roofing trade page, and a residential reroof has no plan set anyway; the input is an address. The tools for that job measure the roof from aerial and satellite imagery and return squares, pitch, ridge and eave lengths in minutes. RoofMammoth, which is ours, does it at $48 a month on Starter and $90 on Growth as of our November 1 read, and Roofr sells the same measurement per report. The roofing estimating software post compares both against the rest of the roofing stack. A roofer who buys a plan-set takeoff tool has bought the wrong category, not the wrong brand.

Togal versus the alternatives

Every price is the vendor's own page on November 2, 2026. The concessions column is what Togal says about each rival on its own comparison pages, which is a better guide than the marketing above the fold.

Can ChatGPT or Claude do the blueprint takeoff instead?

This is the third question Google shows under the keyword, and both AI vendors answer it in their own documentation. Anthropic's vision guide says "Claude can give approximate counts of objects in an image but might not always be precisely accurate, especially with large numbers of small objects," and its help center says Claude analyzes the images in a PDF only up to 100 pages. OpenAI's developer guide, which rendered for us on November 2 after returning errors on November 1, now prints the same limitation in nearly the same words: "Counting: The model may give approximate counts for objects in images," along with warnings on spatial localization, small text and rotated drawings. Togal has its own exhibit: on October 6, 2026 it launched a 33-task benchmark called Construction's Last Exam, and the coverage reports frontier models including ChatGPT and Claude scoring "2% to 34%" on tasks like measuring every balcony in a building. Digital Journal notes the benchmark was built by Togal and "has not yet been independently validated," so treat the scores as a vendor demonstration. The documentation from Anthropic and OpenAI is the stronger evidence, and it says the same thing. Use the chatbot for the spec review, the RFI list and the proposal, and a takeoff tool or a person for the quantities. The AI estimating software post has the full file-size and page limits for both.

The verdict

Togal is a well-built area and count takeoff tool with the most aggressive marketing in its category and almost no public reviews to check it against. The product claims are vendor claims, the biggest savings figures come from the founder's own construction company, and the one study with a method shows a wide spread between 76 percent and 23 percent depending on the sheet. None of that makes it a bad buy. It makes it a buy you test first. Book the demo with your own ugliest plan set, not theirs, time one full takeoff on a sheet type you bid every week, and export the quantities into whatever prices your jobs today. If the hours saved on that one sheet multiply out past $3,588 a year, sign, and ask for the Business plan's quantity discount at four seats. If your work is pipe, duct, rebar or a roof, spend the afternoon on a different category.

Frequently asked questions

How much does Togal AI cost?

Togal's pricing page on November 2, 2026 prints one self-serve plan, Growth, at $299 per user a month billed yearly, which is $3,588 a seat a year, and a custom Business plan for teams of four or more that adds onboarding, a dedicated support rep, SSO and quantity discounts. No monthly billing option and no free trial are printed; "Try Now" books a demo. eTakeoff resells Togal as an $1,800 a year add-on to its Dimension software.

Is Togal AI worth it?

For a dedicated estimator bidding drywall, painting, flooring, glazing, doors or electrical from plan sets every week, the case studies and the University of Kansas comparison support real time savings, 71 to 76 percent on clean floor plans and far less on dense sheets. At $3,588 a seat a year it pays for itself if it adds roughly one bid a month. It is not worth it for mechanical, plumbing, structural or roofing work, or for a shop that wants pricing inside the takeoff tool.

Does Togal AI have a free trial?

No. The pricing and FAQ pages print no trial length, the "Try Now" button books a demo, and the general contractor page says larger teams "typically start with a paid pilot of around three months." Kreo offers a 7-day trial, PlanSwift 14 days, Bluebeam 14 days of its Max tier, and Drawer AI a 30-day money-back guarantee.

Does Togal do cost estimating?

No. Togal produces quantities (areas, lengths and counts) and exports them to Excel, Ediphi, Zebel or ServiceTitan for pricing. It has no material or labor database. Its 2026 Assemblies feature calculates component quantities for drywall wall types, and its own FAQ says it does not yet give a total project cost. Custom Formulas let you enter your own unit cost per classification.

Can ChatGPT do blueprint takeoffs?

Not reliably. OpenAI's own vision documentation says the model "may give approximate counts for objects in images" and struggles with precise spatial localization, and Anthropic's says the same about Claude. Togal's October 2026 benchmark reports frontier models scoring 2 to 34 percent on construction measurement tasks, though that benchmark is Togal's own and not independently validated. Use a chatbot for specs and proposals and a takeoff tool for quantities.

What file types does Togal AI accept?

PDF, JPEG, PNG and TIFF, including scanned drawings. Togal's own Kreo comparison page states that CAD, DWG and DXF files are not supported; Kreo accepts them natively. Togal runs in the browser on any device and has no native desktop or mobile app.

Who owns Togal AI?

Togal.AI is a private Miami company founded in 2019 by Patrick Murphy, a former US Representative who is also CEO of Coastal Construction. Coastal is an investor in Togal and the subject of its largest case studies. Togal raised $420,000 at eMerge Americas in 2022 and $5 million in a pre-Series A round at a $50 million valuation cap in March 2023, holds five issued US patents with six pending, and is SOC 2 Type II compliant.