Generative engine optimization for local businesses
GEO Agency for Contractors
When a homeowner asks ChatGPT, Perplexity, or Google's AI Overview who to hire, the answer names three companies. We do the work that makes yours one of them: answer-first pages, review mass, citation consistency, schema plus monthly monitoring, at published prices instead of a five-figure retainer built for software companies.
30-min call. No pressure. Straight answers.
Why Generative Engine Optimization Matters in 2026
The click is leaving the results page and reappearing inside the answer. For a contractor, the practical version is this: the homeowner who used to scan three map-pack listings now reads one paragraph that names two or three companies, then calls one of them. AI referral traffic is still small in your analytics, well under one percent of visits for most sites, so the goal is not a new traffic source. The goal is to be the company the paragraph names, on Google and on the assistants a growing share of homeowners ask first.
The good news for a local business is that the paragraph is assembled from things you already control. The buyer's guide to the category, including who the well-known AI SEO agencies actually serve, is in AI SEO agency: services, pricing and who they serve.
Why a GEO Agency for Contractors Looks Nothing Like the Enterprise Version
The ten best-known AEO agencies in Minuttia's 2026 roundup all serve B2B software, fintech, healthcare, or enterprise tech, with published minimums from $1,000 to $10,000 a month, and the 2026 pricing guides put a mid-market GEO retainer at $5,000 to $15,000. Their playbook is digital PR, comparison content plus citations from industry publications, because that is what an assistant reads before it recommends a project management tool.
An assistant recommending a roofer in your suburb reads something else: your Google Business Profile, how many reviews you have and how recent they are, whether your name and phone match across the directories, and whether your service pages say plainly what you do and where. Trade-magazine PR barely moves it. A profile with forty recent reviews and a page that says "we replace roofs in Eagan, most jobs $12,000 to $18,000, done in one day" moves it a lot.
That is why we sell generative engine optimization as one integrated local plan rather than a separate GEO retainer. The signals overlap with the map pack, the work is mostly mechanical, and the price is a fraction of the enterprise number. The difference between the two jobs is explained in GEO vs SEO.
What Our GEO Agency Actually Does
AI Visibility Audit
A baseline of which prompts currently name you and which name a competitor, across ChatGPT, Perplexity, Gemini and Google AI Overviews, plus the profile, citation and page gaps behind the misses. $1,000, credited toward your first month.
Try the free grader firstAnswer-first service and city pages
Pages rewritten so the first paragraph states what you do and where, plus what it costs, in the form an assistant can quote. Price ranges, plain service statements, and FAQ blocks with schema. This is the content layer of generative engine optimization.
How to get ChatGPT to recommend your businessGoogle Business Profile and review mass
The right primary category, every real service listed, weekly photos and posts, and a review system that produces weekly velocity. Local AI answers draw on this more than on anything else, and it is where most contractors are thinnest.
How to get 100 Google reviewsEntity and citation consistency
Name, address, phone, hours and services matched across Google, Bing, Apple Maps, Yelp, the BBB and the trade directories, so every source a model reads agrees on who you are. Boring, and the first thing we fix.
AI search for local businessSchema and technical structure
LocalBusiness, Service, FAQPage and review markup so the facts about your company are machine-readable, plus the site health that keeps them crawlable by every assistant's retrieval layer.
AI search optimization serviceMonthly prompt monitoring
The fixed prompt set re-checked every month across the assistants, reported as a citation rate next to your map-pack grid, AI-referred sessions, and attributed leads. The number moves in a report, not in a feeling.
AI search visibility tools comparedThe full ranking stack this sits on top of is described in SEO for contractors and the home services SEO service.
What It Costs
Everything is on the pricing page, so the discovery call is a conversation about your market rather than a reveal.
- AI Visibility Audit: $1,000 one time, credited toward your first month.
- Local plan: $750 a month. One market, core services, profile and review system, answer-first pages, monthly monitoring.
- Authority plan: $1,500 a month. Multiple service lines and suburbs, content expansion, citation work at scale.
- Pro plan: $3,000 a month. Multi-location or highly competitive metros, full content clusters, weekly reporting.
- Add-ons with an active plan: AI Reporting $500 a month, Off-Page AI Optimization $1,000 a month.
For scale, the enterprise generative engine optimization programs run $3,000 to $25,000 a month in the 2026 guides and were priced for companies with a marketing department. Ours were priced for a company with three trucks and an office manager.
Who This Is For
- Home service contractors (HVAC, plumbing, roofing, electrical, remodeling, lawn care, cleaning) who already rank somewhere and want to be the company the AI answer names.
- Local businesses whose Google Business Profile is decent but whose competitors keep showing up in ChatGPT and Perplexity when they do not.
- Multi-location operators who need the same prompt set monitored across every market.
- Owners who have been quoted $5,000 a month by a GEO agency that has never worked on a local business.
It is not for a business with an incomplete profile, an unanswered phone, or a five-page website with nothing to cite. We will say so on the call and point you at the cheaper fix first.
Find Out Who the AI Answer Names Today
Run the free grader, or book a 30-minute call and we will check your top prompts live, tell you what is behind the misses, and say honestly whether AI visibility is your bottleneck or something cheaper is.
Trusted by 40+ home-service contractors.