Local search. Reviewed October 29, 2026

    Google Posts

    Also called: GBP posts, Business Profile updates

    Google Posts are short updates with a photo and a link that a business publishes on its Google Business Profile, where they show on the listing itself.

    In practice

    One post a week with a real job photo and a link to the matching service page keeps the profile active and gives Google fresh text about the services. Offers and events get their own post types.

    Stock photos and generic captions do nothing. A photo of the crew on a roof in the city named in the caption is what works.

    Related terms

    • Google Business ProfileGoogle Business Profile is the free listing that puts a business on Google Maps and in the map pack, with its hours, phone number, reviews, photos and service area.
    • Local SEOLocal SEO is the work of getting a business to appear in Google's map pack and local results for searches in the area it serves.

    More local search terms

    BacklinkCanonical URLCitationsE-E-A-TGeo grid rank trackingIndexingAll 100 terms

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