Leads and follow-up. Reviewed October 29, 2026
Missed call text back
Also called: Missed call automation
Missed call text back automatically sends a text to any caller the business did not answer, within seconds, so the lead has a way to reply instead of calling the next company.
In practice
The text says who you are, that you saw the call, and asks what they need. Most people answer a text they would never leave a voicemail for. The office then has a written lead with a number and a job description.
It is the cheapest automation in the trades and the one with the fastest payback.
Related terms
- Speed to leadSpeed to lead is the time between a lead arriving and the business responding, and the first contractor to respond wins a large share of the jobs.
- AI receptionistAn AI receptionist is software that answers the business phone in a natural voice, asks the caller what they need, captures their details and books or routes them, at any hour.
- Workflow automationWorkflow automation is a rule that runs on its own when something happens, such as a new form submission sending a text to the customer and an alert to the office.
More leads and follow-up terms
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