Websites. Reviewed October 29, 2026
Page speed
Also called: Site speed, Load time
Page speed is how quickly a page becomes usable for a visitor, measured on a phone over a cellular connection, and Google reports it through Core Web Vitals.
In practice
The usual causes of a slow contractor site are oversized photos and a page builder loading twenty scripts. Add a chat widget and the tracking tags that pile up over the years. Fixing the photos alone often halves the load time.
Test on a real phone on cellular, not on the office wifi.
Related terms
- Core Web VitalsCore Web Vitals are Google's three page-experience measurements taken from real Chrome users: Largest Contentful Paint for load speed, Interaction to Next Paint for responsiveness, and Cumulative Layout Shift for visual stability.
- Mobile-firstMobile-first means a site is designed for the phone screen before the desktop, because most home service searches happen on a phone and Google indexes the mobile version of every page.
- Custom websiteA custom website is built from code for one business, with its own design, pages and tools, rather than assembled from a theme or page builder shared with thousands of other sites.
Go deeper
Want this handled, not explained?
Skill Mammoth builds the site you own, gets you found on Google and ChatGPT, and texts every lead back in under 60 seconds. Month to month, every price published.