Local search. Reviewed October 29, 2026
Search intent
Also called: Keyword intent, Commercial intent
Search intent is what the person typing a query actually wants: to hire, to compare, to learn, or to reach one specific site, and the page that matches that want is the one that ranks.
In practice
AC repair near me is someone ready to call. AC repair cost is someone deciding whether to call. How does an AC work is a student. Each needs a different page, and a service page will not rank for the question and a blog post will not rank for the hire.
Build the hire pages first, the cost pages second, and the explainers last.
Related terms
- Long-tail keywordA long-tail keyword is a longer, more specific search such as tankless water heater installation cost Plymouth MN that few people type but that converts far better than the short head term.
- Service pageA service page is a page dedicated to one service a business sells, such as furnace repair, with its own title, pricing information, photos, reviews and call to action.
- Keyword difficultyKeyword difficulty is a tool's estimate, usually from 0 to 100, of how hard it is to rank on the first page for a search term, based mostly on the links pointing at the pages already there.
Go deeper
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