Local search. Reviewed October 29, 2026
Long-tail keyword
Also called: Long tail
A long-tail keyword is a longer, more specific search such as tankless water heater installation cost Plymouth MN that few people type but that converts far better than the short head term.
In practice
Head terms like plumber get the volume and the competition. Long-tail terms get the person who already knows what they need and where they live. A site with fifty specific pages outranks a site with one general page for all fifty.
The tools undercount them, so the best source is the questions customers ask on the phone.
Related terms
- Search volumeSearch volume is the estimated number of times a term is searched per month in a given country, averaged over the last twelve months.
- Search intentSearch intent is what the person typing a query actually wants: to hire, to compare, to learn, or to reach one specific site, and the page that matches that want is the one that ranks.
- Service pageA service page is a page dedicated to one service a business sells, such as furnace repair, with its own title, pricing information, photos, reviews and call to action.
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