TL;DR
GoHighLevel is $97, $297 or $497 a month flat for unlimited users and contacts, plus usage (texts at $0.00747 a segment, email at $0.675 per thousand, numbers at $1.15). HubSpot is free for two users, $7 a seat on the current Sales Starter promotion ($20 list), then $90 a seat plus a $1,500 onboarding fee for Sales Professional, and $800 a month plus $3,000 onboarding for Marketing Hub Professional. Both read from the vendors' pricing pages in October 2026. For an agency running ten client accounts, GoHighLevel's $297 Unlimited tier against ten HubSpot portals is not a contest. For a five-person sales team that wants a CRM and nothing else, HubSpot Starter at $35 a month beats GoHighLevel's $97. For a small business that wants marketing automation (funnels, texting, nurture sequences) without an agency, GoHighLevel's $97 does what HubSpot charges $800 plus $3,000 for, with a steeper learning curve and no free tier. Neither one dispatches a truck.
Disclosure: Skill Mammoth has no arrangement with GoHighLevel or HubSpot. We build client systems on our own software rather than on either platform, and we are a Jobber partner (readers get 20 percent off through our link, and we earn a commission), which matters only for the last section. Several of our clients run HubSpot's free CRM well.
The prices, side by side
| GoHighLevel | HubSpot | |
|---|---|---|
| Free tier | None; 14-day trial | Free CRM for up to 2 users: contacts, deals, forms, email, live chat |
| Entry paid | Starter $97 a month, 3 sub-accounts, unlimited users and contacts | Sales Hub Starter $7 a seat on promotion ($20 list), bundling the Starter tier of every hub |
| Middle | Unlimited $297: unlimited sub-accounts, rebilling at cost, basic API | Nothing between Starter and Professional |
| Professional | Agency Pro $497: SaaS mode, rebilling with markup, advanced API; Enterprise by quote | Sales Professional $90 a seat annually ($100 monthly) plus $1,500 required onboarding; Enterprise from $150 a seat plus $3,500 |
| Marketing automation | Included at every tier: funnels, email, SMS, workflows, calendars, memberships | Marketing Hub Professional $800 a month, 3 seats, 2,000 contacts, plus $3,000 onboarding; Enterprise from $3,600 |
| Texting | $0.00747 a segment plus carrier pass-through, $1.15 a local number, A2P registration $22.50 one-time and $1.50 to $10.50 a month | SMS add-on $75 a month for 1,000 segments, Professional and Enterprise hubs only, $15 per extra 1,000 |
| Email sending | $0.675 per 1,000 | Included within plan limits; Marketing contacts priced in tiers above 2,000 |
| AI | AI Employee $50 or $97 a month per sub-account, or pay per use (voice $0.045 a minute) | Credits included by tier; extra AI credits $9 per 1,000 |
| Onboarding fee | None | $1,500 to $7,000 depending on hub and tier |
| Verdict | GoHighLevel's meter is usage; HubSpot's meter is seats and contacts. A company with many users and a short list pays less on GoHighLevel. A company with few users and a long list pays less on HubSpot until it needs automation, and then the bill jumps by $800 a month. | |
Three buyers, three bills
| Buyer | GoHighLevel, first year | HubSpot, first year |
|---|---|---|
| Agency with 10 client accounts, each needing a CRM, funnels, email and SMS | Unlimited $297 a month, about $3,564 plus usage; clients can be rebilled at cost | 10 Starter portals at $7 to $20 a seat is cheap but has no automation; 10 Marketing Professional portals is $96,000 plus $30,000 onboarding |
| 5-person sales team, CRM only, marketing handled elsewhere | Starter $97 a month, $1,164, for features it will not use | Starter 5 seats at $7 promo, $420 ($1,200 at list); Free if two of them can share |
| Small business, 3 users, wants funnels, texting and nurture sequences, no agency | Starter $97 a month, about $1,164 plus roughly $30 to $80 a month of SMS and number fees | Marketing Hub Professional $800 a month plus $3,000, $12,600, and SMS is a further $75 a month |
| Verdict | The agency and the automation-hungry small business belong on GoHighLevel. The sales-only team belongs on HubSpot. The mistake is a sales-only team buying GoHighLevel for the price and then paying an operator to run it, or a small business buying HubSpot Starter for the price and discovering the automation it wanted is $800 away. | |
Where GoHighLevel wins
Agencies, which is who it was built for. Sub-accounts, white-label, SaaS mode at $497 and rebilling of phone and email at cost or at a markup are features HubSpot does not have at any price, and GoHighLevel's own page claims 180,000-plus businesses on the platform. The second win is the flat meter: unlimited users and unlimited contacts at every tier means a 12-person team with a 40,000-contact list pays $97 plus usage, where HubSpot would price the seats and the marketing contacts separately. The third is breadth at the bottom: funnels, calendars, two-way texting, workflows, reputation management and a membership builder are all in Starter, and the pieces we rated highest when we built the GoHighLevel pricing breakdown are the ones HubSpot sells in separate hubs.
Where HubSpot wins
Free, and polished. Two users with contacts, deals, forms and email for nothing is a better free CRM than GoHighLevel's trial, and the interface is the reason HubSpot has a lower support load: a new salesperson is productive in an afternoon, and a new GoHighLevel user is productive after a course. Reporting and attribution are deeper on HubSpot at the Professional tier, the integration marketplace is larger, and the data model (companies, deals, tickets, custom objects) suits B2B sales with multiple contacts per account in a way GoHighLevel's contact-centric design does not. If the buyer is a marketing team with a budget for Marketing Hub Professional, the HubSpot pricing guide explains what $800 and the $3,000 fee buy, and nothing on GoHighLevel's side matches the attribution reporting.
What the vendor comparison pages leave out
GoHighLevel's page says HubSpot's Marketing Hub "starts at $800 a month," which is the Professional tier; Marketing Hub Starter exists at $7 to $20 a seat with email and forms, and it is the honest comparison for a small business that only needs those. HubSpot's own Starter page says nothing about the $1,500 onboarding fee waiting at Professional. GoHighLevel's pricing page lists $97 and leaves the usage sheet (texts, numbers, A2P registration, AI minutes, email) on a separate page; a business sending 5,000 texts and 50,000 emails a month adds about $75 to its $97. Both pages are accurate about their own headline and quiet about their own cliff. Price both from the usage sheets, on the day you decide, for your actual volumes.
What neither one does
Dispatch a crew. Neither GoHighLevel nor HubSpot has scheduling with routing, recurring visits, crew time tracking or field invoicing at any tier. A plumbing, HVAC, lawn care or cleaning company that buys either one as "the CRM" runs the calendar in a second product and types every customer twice. The contractor CRM guide covers the platforms built for that, starting with Jobber at $29 a month billed annually, and if GoHighLevel is on your list because an agency pitched it, our GoHighLevel comparison covers what you are buying when the agency owns the account.
The decision
| You are | Pick | Why |
|---|---|---|
| An agency with client accounts | GoHighLevel Unlimited, $297 | Sub-accounts, white-label and rebilling do not exist on HubSpot |
| Two people, any business | HubSpot Free | Free and good; leave when you need a third seat or automation |
| Sales team, marketing handled elsewhere | HubSpot Starter, $7 to $20 a seat | Cheaper than $97 and easier to learn |
| Small business wanting funnels, SMS and nurture without an agency | GoHighLevel Starter, $97 | HubSpot's equivalent is $800 plus $3,000 |
| Marketing team with budget and a long contact list | HubSpot Marketing Professional | Attribution and reporting GoHighLevel does not match |
| You dispatch crews | Neither; a field service platform | Scheduling is the job, and both lack it |
| Verdict | GoHighLevel for agencies and for automation at small-business prices; HubSpot for free, for sales-only teams, and for marketing departments with real budgets. If the deciding factor is "which one can my team actually run," that is HubSpot, and the honest list of other options is in our GoHighLevel alternatives and HubSpot alternatives guides. | |
Not sure which category you are shopping in?
Half the companies comparing GoHighLevel and HubSpot need a field service platform, and a third of the rest need the free tier they already have. Fifteen minutes with your lead flow sorts it.