How to Get Concrete Leads in 2026: No LSA Category, So Here Is the Stack
Google Local Services Ads has no concrete category, so the stack is different: signs at every pour, a profile with every job, project pages with prices, capped Search, Facebook for stamped work, and the math on 99 Calls, ConcreteNetwork and Networx.
Oct 20, 2026
Landscaping Advertising in 2026: Every Channel Priced, With the Ad Copy
Yard signs, door hangers, Local Services Ads, Google Search, Facebook, EDDM and truck wraps, each priced with sources, plus the four-line ad and a month-by-month budget for a $1 million landscaper.
Oct 20, 2026
Roofing Advertising in 2026: Costs by Channel and a $3M Roofer's Budget
Local Services Ads, Google Search, Facebook storm forms, signs and hangers at every tear-off, EDDM and marketplaces with the math, plus the ad copy and a full-year budget for a $3 million roofer.
Oct 20, 2026
Google Ads for Real Estate (2026): Costs, Policy, Campaigns
Real estate leads cost $102.51 on Google search in 2026, with the cheapest clicks of any category and one of the worst conversion rates. The keyword lane that pays, the housing policy, Local Services Ads, and the follow-up rule.
Oct 13, 2026
Roofing PPC in 2026: What a Lead Really Costs, and the Campaign Structure That Keeps It Under $200
Roofing leads cost $124 to $310 on Google Ads and about $147 on Local Services Ads in 2026. Two tracked datasets, the three-campaign structure that keeps a lead under $200, and the storm season trap.
Sep 21, 2026
Google Ads for Plumbers in 2026: Real Click Costs and Setup
Plumbing clicks cost $39 to $75 on the terms that ring the phone. The LSA-first structure, four ad groups, the 200-term negative list, landing page rules, and budget math for a two-truck shop.
Sep 4, 2026