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- Window replacement leads ran $59 to $168 on Google Local Services Ads and $113 to $394 on Google Ads in 99 Calls' client accounts. Its organic lead is $54.99.
- Fixr, which sells window leads, says about 10 percent become jobs. At that rate a $160 exclusive lead is a $1,600 booked job.
- A whole-house job runs $10,761 to $22,073 in two cost guides. One failed window is about $506.
- The nationals own their brand searches: "renewal by andersen" draws 90,500 US searches a month against 14,800 for "window companies near me".
- The ranking starts free: Google Business Profile and reviews, past customers, then builders and remodelers. Bought leads come last.
- Four agencies print a price, from $99 a month at 99 Calls to $2,400 at VIS Mountain. Skip weekly lead minimums, tax-credit ads and bids on a national's name.
Window company marketing for an independent dealer is priced by the appointment. Window replacement leads cost $59 to $168 each on Google Local Services Ads and $113 to $394 on Google Ads in one vendor's client accounts, and one lead seller says about one in ten becomes a job.
This guide is for the owner of an independent window and door replacement company with one to fifteen people. It ranks eight channels and prices window replacement leads on each. Skill Mammoth builds websites and runs marketing for contractors and home service businesses, so read it as a vendor's guide. Every price was read on November 13, 2026.
Three customers, and only one of them pays for the marketing
A window and door dealer sells to three buyers. Each one finds you in a different place, and the job sizes sit far apart.
| Customer | What they buy | Job size | How the job is won |
|---|---|---|---|
| Planned replacement | Every window, often financed | $10,761 to $22,073 | An in-home quote against a national |
| One failed window | A broken or fogged unit | About $506 a window | A fast answer from the map |
| Builder or remodeler | Windows and doors for their project | No public benchmark | A price sheet and a phone call |
| Verdict | The planned job carries the ad budget | ||
ProMatcher's cost guide puts one mid-grade window at about $506 installed and every window in a standard four-bedroom home at $10,761, in national figures with no date. The Journal of Light Construction's 2025 Cost vs Value report prices its vinyl window project at $22,073.
Thumbtack's cost guide, updated October 19, 2026, gives a national average range of $1,042 to $5,281. That sits between one window and a whole house.
The planned buyer searches "window replacement near me", which averages 60,500 US searches a month at $62.54 a click in Google's keyword data. The buyer with one failed window searches "window repair near me", at 40,500 a month and $16.46.
The third buyer rarely searches. A builder or a remodeler wants one supplier who quotes fast and installs on the day promised. Our remodeling leads guide covers how those companies find their own work.
The nationals own the brand searches and sell with financing
An independent dealer competes with national brands that homeowners search by name. Google's keyword data, pulled through DataForSEO on November 13, 2026, shows the gap in US searches a month:
- renewal by andersen: 90,500
- pella windows: 74,000
- window world: 49,500
- window companies near me: 14,800
Window World's about page says the company was founded in 1995, counts more than 200 locations and has sold more than 25 million windows. Its homepage offers a free in-home quote and financing through a store credit card.
Renewal by Andersen's site sends the visitor to a design consultant, in the home or by video. The offers page we were served prints 12 months with no money down, no payments and no interest. Neither company's homepage prints an installed price.
That gap is the opening. VIS Mountain, an agency with a window and door practice, writes that homeowners in this category "research defensively rather than aspirationally". Its window marketing page puts a traditional in-home sale at two to four hours.
An independent can answer with a price range on the site, a monthly payment worked out in dollars and a first visit under an hour. The same page warns that open pricing lengthens the sale, so judge it on cost per project sold across a quarter.
Window replacement leads close at the kitchen table
Every channel in this guide ends in an appointment in the home, and each step on the way loses people.
Fixr, a marketplace that sells window leads, says it takes about three verified leads to set one appointment. It prices an appointment at around three times a lead. Its guide calls about 10 percent a good rate from lead to sold project.
Then the homeowner has to be home. Elevarus, an agency that sells window leads, says 45 to 65 percent of appointments set from bought internet leads are kept. That is its own field observation, with no dataset published.
Speed is the cheap fix. Jobber's December 2025 survey of 1,050 home service owners found over 55 percent of customers expect a response within the hour. Only 20 percent of pros reply that fast.
Five steps protect the appointment:
- Call inside five minutes. A text and a call open our contractor lead follow-up system.
- Book the visit on that call. Offer two times this week and ask that every decision-maker be there.
- Confirm it twice. Text the day before and again that morning.
- Bring the price and the payment. Show the total and the monthly payment in writing on the first visit.
- Follow up for two weeks. The same system sets touches on days 1, 3, 7 and 14.
Track appointments set, appointments kept and jobs sold for each lead source.
What window replacement leads cost, with every price read today
99 Calls, a lead vendor that publishes figures from its own client accounts, is the one source we found with tracked numbers for this trade. Its window installation page says it has served more than 130 window installation contractors. Read the figures as one vendor's accounts.
| Source | Printed price | What you get |
|---|---|---|
| 99 Calls organic lead | $54.99 flat | Exclusive, no contract |
| Local Services Ads, 99 Calls accounts | $59 to $168 a lead | Contacts to your own ad |
| Google Ads, 99 Calls accounts | $113 to $394 a lead | Contacts to your own ad |
| ResultCalls | From $49.85 or $59.85 a call | Exclusive phone calls, no contract |
| Fixr | $100 shared, $160-plus exclusive | Sold to the number of quotes requested |
| Networx | $10 to $100-plus a lead | $15 to $120-plus exclusive |
| Modernize | No price printed | You set a price ceiling |
| Thumbtack | No price printed | You set the lead budget |
| Summit Leads | No price printed | Sells to lead resellers |
| ProMatcher | Free listing | A directory, no lead product |
| Verdict | Window-specific prices run about $50 to $400 a lead | |
An organic lead arrives through unpaid search results. An exclusive lead goes to you alone, and a shared lead is sold to more than one contractor. Local Services Ads, LSAs for short, are Google's pay-per-lead listings above the regular results.
The two ad ranges are what the vendor's accounts paid per lead over the last 12 full months, with the cheapest and most expensive tenths left out. Its separate LSA estimator shows a $114.58 average for window installers, drawn from two campaigns over three months. That is a thin sample.
Search ads cost this much because the clicks do. "Window replacement near me" averages $62.54 a click in Google's keyword data. LocaliQ's 2026 benchmark for all home improvement search ads is $8.33 a click and $90.92 a lead.
The vendor's window page also shows where its leads came from over the last year: 51 percent Google Ads, 33 percent organic search and 16 percent Local Services Ads. Paid ads carry this trade in its accounts.
ResultCalls sells phone calls. Its window page prints two starting rates, $49.85 and $59.85, with no setup, monthly or cancellation fee. It prints no minimum call length, so ask what counts as a billable call.
Fixr's guide uses $100 for a lead shared between two contractors and says to expect at least $160 for an exclusive one.
The rest of the table prints no lead price. Modernize builds a program around your annual revenue and lets you set the most you will pay per lead. Summit Leads sells to lead resellers, so a dealer is the wrong customer for it. ProMatcher is a free directory listing.
Now turn the lead into a job. Cost per booked job is the lead price divided by your close rate, the share of leads that become sold jobs. Fixr's figure is about 10 percent for bought leads. ActiveProspect's guide to remodeling leads puts a good rate at 25 to 40 percent.
Set your own close rate and job size in the calculator below.
At one job in ten, a $160 exclusive lead costs $1,600 to book. That is about 15 percent of a $10,761 whole-house job.
A Google Ads lead at the top of the range costs $3,940 to book at the same rate. Close one in four and it drops to $1,576. The close rate moves the answer more than the lead price does.
Want a second opinion on where your next appointments should come from?
Skill Mammoth builds websites and runs marketing for contractors and home service businesses, with plans from $350 a month. A call with us is one way to test the plan on this page. Running it yourself is another.
Eight channels for window leads, ranked
The order runs from the cheapest booked job to the most expensive, for an independent dealer. The first three cost time and no ad money.
1. Google Business Profile and reviews
"Window companies near me" averages 14,800 US searches a month. It ends in the map pack, the block of local listings Google shows above the regular results. Google says creating a Business Profile is free. List windows and doors as separate services and add photos from finished jobs.
Reviews are where a local dealer can beat a national store. Ask at the final walkthrough, and ask the customer to name the job, so the review says bay window or patio door.
2. Past customers and the street you just worked on
A whole-house job parks your crew and your truck in one driveway where every neighbor can see them. Put a yard sign out the first morning and leave a door hanger at the nearest houses.
Mail can cover the rest of the subdivision. USPS prints Every Door Direct Mail retail postage at $0.26 a piece, with a minimum of 200 pieces per ZIP Code a day.
Then go back to your own list. A customer who bought windows from you still has a front door and a patio door.
3. Builders and remodelers
These buyers place orders for years once they trust you. Build a list of twenty local remodelers and small builders. Send each a one-page price sheet with lead times, then call every quarter. The work carries no lead cost and no in-home sales visit.
4. A website with a cost page, a door page and a financing page
The site is what a homeowner reads between the national's sales visit and yours. A cost page and a door page meet searches that already exist:
- front door replacement: 27,100 US searches a month
- window replacement cost: 22,200
- sliding glass door replacement: 9,900
Put a real price range on the cost page and a monthly payment example on the financing page. Give doors their own pages with their own photos. The page structure is in our contractor SEO guide.
Sort the searches from this guide by volume or click price below, and see the month each one peaked.
In the monthly view, the brand searches peaked in March and the near-me searches in October. Have the cost page live before spring.
5. Local Services Ads
Google's list of eligible categories names window repair and window cleaning as of November 13, 2026. It has no separate category for window replacement or installation. A dealer who also repairs windows fits the first one.
Check your zip code in Google's sign-up flow before you budget for it. The vendor data above puts a lead at $59 to $168, about half the Google Ads range. Our Local Services Ads cost guide covers bidding and verification.
6. Google Ads, starting with the cheaper searches
Search ads reach the planned buyer while she is collecting quotes. They are also the most expensive tracked lead, at $113 to $394. The click price depends on the search:
- window replacement near me: $62.54 a click
- window installation near me: $40.74
- sliding glass door replacement: $26.06
- front door replacement: $19.39
Start with door searches and installation terms, each pointed at its own page. Set a monthly cap and count sold jobs before you raise it.
7. Facebook and Instagram, with the payment in the ad
Nobody opens Facebook to shop for windows. The ad has to stop a homeowner who had no plan, so lead with a before-and-after photo and a monthly payment. We found no published cost per lead for window ads on Meta.
Our guide to Facebook ads for contractors found these leads cost less than search leads and need more follow-up.
8. Bought leads and pay-per-call
Bought leads sit last because you rent them. Nothing you build carries over when you stop paying. They can still fill a calendar while the other channels grow, so buy exclusive where you can.
Ask every seller three questions in writing: how many contractors get the lead, what counts as a billable call and how returns work. Nine vendors are compared in our home improvement leads price guide.
What window company marketing agencies charge
We read the pricing and window pages of the agencies ranking for this search today, plus the lead vendor quoted above. Four print a monthly price. Two print none.
| Agency | Printed price | Terms on the page |
|---|---|---|
| 99 Calls | $99 to $4,999 a month | Setup $249 to $4,999, no contract |
| HomeRank Ads | $800, $2,200 or $6,000 a month | Three packages, mostly Google Ads |
| Built-Right Digital | $1,499, $2,499 or $4,999 a month | Month to month, ad budget extra |
| VIS Mountain | $2,400, $3,600 or $4,800 a month | 90 days, then month to month |
| Fat Cat Strategies | No price printed | 20 percent off the first month for switchers |
| Hibu | No price printed | Custom pricing |
| Skill Mammoth | From $350 a month | Website $3,000, or $150 monthly for 24 months |
| Verdict | Four of six agencies print a price | |
HomeRank Ads names window and door companies among the trades it serves. Its homepage lists three packages by monthly fee and prints no setup fee or ad budget.
VIS Mountain prices by bundle: $2,400 a month for search and website work, $3,600 with Google and Meta ads managed and $4,800 with an AI layer. Ad spend is paid to the platforms on top. The page prints no amount for its one-time setup charge.
Built-Right Digital prints two sets of numbers on one pricing page. The plan cards read $1,499, $2,499 and $4,999 a month. The comparison table lower down starts at $1,199. Ask which applies.
Fat Cat Strategies lists window and door companies as one of seven contractor niches. Neither its window page nor its pricing calculator page prints a price. Hibu's window and glass page points to custom pricing.
Drag your monthly budget across the printed prices below to see which agencies fit it.
We are in the table because we sell this too. Skill Mammoth, founded in 2023, builds websites and runs marketing for contractors and home service businesses, with plans from $350 a month.
A website build with us is $3,000, or $150 a month for 24 months. Whoever you hire, ask who keeps the site, the ad accounts and the phone number if you leave.
Three to skip
- A weekly lead minimum. homeimprovementleads.com sells window leads with a minimum of 20 a week and asks for a 90-day commitment. Its FAQ prints no price. Twenty a week for thirteen weeks is 260 leads you owe for before you know your close rate.
- Tax-credit advertising. The IRS says the federal energy efficiency credit, capped at $600 for windows, covered improvements made through December 31, 2025. Searches for "energy efficient windows" fell from 74,000 in January 2026 to 5,400 in October. Sell comfort, quiet and the payment.
- Bidding on a national's name. "Renewal by andersen" costs $65.15 a click in Google's keyword data, for a visitor who typed another company's name. Spend that money on door searches at $19.39.
Not sure which of the eight to start with?
Booking a call with us is one option. We build websites and run marketing for contractors and home service businesses, with plans from $350 a month. The first three channels on this page also work without us.
Frequently asked questions
How much do window replacement leads cost?
99 Calls prints $54.99 for an exclusive organic window installation lead. Its client accounts paid $59 to $168 a lead on Google Local Services Ads and $113 to $394 on Google Ads over the last 12 months. Fixr says to expect at least $160 for an exclusive lead. All figures were read on November 13, 2026.
What is the best marketing for a window company?
Start with the free channels: a complete Google Business Profile, a review request at every final walkthrough and a yard sign on every job. Add a list of builders and remodelers you call each quarter, then a cost page and a financing page. Paid ads come next, and bought leads come last.
Can a window replacement company use Google Local Services Ads?
Google's list of eligible categories names window repair and window cleaning as of November 13, 2026, with no separate category for window replacement or installation. A dealer who also repairs windows fits the window repair category. 99 Calls' client accounts paid $59 to $168 a lead over the last 12 months.
How much do window company marketing agencies charge?
Of the six we read on November 13, 2026, four print a price. HomeRank Ads lists $800, $2,200 and $6,000 a month. 99 Calls starts at $99 a month plus setup. Built-Right Digital's plan cards start at $1,499 and VIS Mountain's bundles at $2,400. Skill Mammoth plans start at $350 a month.
How does an independent window dealer compete with the national brands?
Print what they leave out. Neither the Renewal by Andersen nor the Window World homepage we read on November 13, 2026 shows an installed price, and both route the visitor to an in-home quote. Publish a price range, show a monthly payment in dollars and keep the first visit short.