Home Improvement Leads: Where to Buy Them and What Each Vendor Charges

Most pages that sell home improvement leads never say what one costs. We read nine vendors' own pages on November 10, 2026 and found a per-lead price on two of them.

This guide covers both sides of home improvement lead generation: the leads you can buy, priced vendor by vendor, and the channels you can build. It is written for remodelers, handymen and window, siding or general contractors running one to fifteen people.

Disclosure: Skill Mammoth builds websites and runs marketing for contractors, so we sell the build side. Weigh that as you read. Some months buying is the right call, and we say when. To talk it through, book a strategy call.

What home improvement leads cost, vendor by vendor

Each row is what the vendor's own page printed on November 10, 2026. "None" means no dollar figure appears on it. "Reported" means contractors supplied the number and the vendor does not print it.

Six of the nine leave the price off the page. The notes below cover what each page does say.

Angi, Thumbtack and Networx: the marketplaces

Angi's pro signup page prints one number, "Over 1.5M opportunities on Angi last month", and no price. HomeAdvisor's pro page, now branded "powered by Angi", says only: "You control your budget and lead preferences."

Contractors report $15 to $100-plus a lead on Angi, depending on the trade. Get the figure for your category and zip code from a rep, in writing, before you hand over a card.

Thumbtack charges no membership fee. You set a lead price for each service with a slider, and its help center calls that "the exact amount you'll pay for each lead." A lower price brings fewer leads.

A customer can contact up to five pros in the first four hours. If that customer replies to none of them within 72 hours, Thumbtack refunds the lead automatically. Our trade-by-trade verdict is in is Thumbtack worth it.

Networx prints its price bands in its help center. A Pay Per Lead lead runs $10 to $100-plus and goes to up to four contractors. An Exclusive lead runs $15 to $120-plus and goes to you alone.

That article is dated June 1, 2023, so confirm today's price for your category. You prepay a budget and Networx requires no contract. How it handles bad leads is in our Networx review.

99 Calls, HomeGuru, Modernize and homeimprovementleads.com: the lead vendors

99 Calls is the only vendor here with a flat home improvement price: $54.99 for each organic lead, one that arrives through unpaid search results, on its $399 a month Growth package. Every lead goes to one company, with no long-term contract.

Its Growth Pro package costs $1,299 a month and makes organic leads free. Both packages carry a setup fee equal to one month.

HomeGuru prints no price. You choose your own price per valid lead, pay no monthly fee and can pause any time, and leads are "yours alone". One condition applies: it will not sell to a company without a dedicated person answering phones during business hours.

Modernize prints no price either. Its "Right Pricing" model lets you "set the ceiling of the maximum you want to pay", and it builds each program around your annual revenue. Its pages do not say how many contractors receive a lead. Windows, siding, kitchens and bathrooms are all on its trade list.

The site named for this search, homeimprovementleads.com, sells four lead types: solar, windows, HVAC and roofing. A remodeler or handyman has nothing to buy there. Its FAQ says prices vary by lead type and filters, sets a minimum of 20 leads a week and asks for a 90 day commitment.

Houzz Pro: a subscription with advertising on top

Houzz Pro charges "a flat rate instead of making you pay per lead". The software costs $199 a month for one user, or from $399 for five. The advertising package that brings in the leads starts at $499 a month.

After a 30-day trial the subscription is annual, so price the full year. Its lead pages name two different plans as the one that includes leads. Ask which applies to you.

Google Local Services Ads: per lead, under your own name

Local Services Ads, LSAs for short, are Google's pay-per-lead ads. You are billed for each valid lead instead of each click, and the homeowner contacts your business directly. General contractor, handyman, siding pro, flooring pro and window repair are all eligible categories.

Google prints no price. It says lead prices vary by location, job type, lead type and bidding mode. The closest public numbers are what 99 Calls' client accounts paid over the last 12 months:

• Handyman LSA leads: $29 to $48 each
• Remodeling LSA leads: $53 to $162 each
• Home improvement Google Ads leads, for comparison: $65 to $439 each

Those ranges leave out the cheapest tenth and the most expensive tenth of its accounts. Rates by trade and metro are in our Local Services Ads cost guide.

Shared or exclusive matters more than the price

A shared lead is one homeowner sold to several contractors at once. An exclusive lead goes to you alone. On Networx the top of the exclusive band sits $20 above the shared one, a small premium for a large change in odds.

• Exclusive: 99 Calls, HomeGuru and Networx Exclusive.
• Yours by design: Local Services Ads, where the homeowner picks your listing and contacts you.
• Shared: Networx Pay Per Lead, with up to four contractors, and Thumbtack, with up to five pros in the first four hours.
• Not stated: Angi, Modernize and homeimprovementleads.com. Ask before you pay.

A shared lead is a race against every other contractor who bought it. Answer within minutes, or assume the appointment went to whoever did.

Read the credit policy before the price

A bad lead is a wrong number, a duplicate or a job you do not do. The credit policy decides who pays for it.

Thumbtack adds: "All refunds are made at our sole discretion." Review every lead inside the window, because an unrequested credit stays with the vendor.

The math: cost per booked job at an honest close rate

Cost per booked job is the lead price divided by your close rate, the share of leads that turn into paid jobs. It is the number a per-lead price hides.

ActiveProspect's guide to remodeling leads says a good close rate sits "between 25% and 40%". The table uses the low end, 25 percent, for exclusive leads.

For a lead shared four ways it uses 1 in 8. That is our assumption, with no survey behind it. Four contractors with equal odds makes 1 in 4 the best case, and some homeowners hire nobody.

Swap in your own close rate. The last column moves more than any vendor's price list would move it.

Against that job, $480 for a booked exclusive lead is 2.4 percent of revenue. The $800 shared lead is 4 percent.

Small jobs flip the math. At the same 25 percent close, a handyman lead from Local Services Ads costs $116 to $192 a booked job.

On a $400 repair, an example figure, that is 29 to 48 percent of the invoice. A lead for small work has to be cheap, or the customer has to call you again next year.

The cheapest way to lower cost per booked job is to answer faster. Nothing in the table holds if the lead reaches your voicemail.

Which vendor fits which home improvement contractor

A handyman or small-repair company should start where the lead is cheap and the price is yours to set. That means Thumbtack at a low lead price, plus Local Services Ads in the handyman category. Skip anything with a monthly fee until the phone is busy.

A window or siding company sells bigger jobs and can pay more per lead. Modernize lists both trades, and homeimprovementleads.com sells window leads to companies that can take 20 a week for 90 days. That volume suits a sales team. A five-person crew is better served by Networx Exclusive or Local Services Ads.

A remodeler or general contractor should buy exclusive leads or none. 99 Calls at $54.99 and Networx Exclusive both qualify. Houzz Pro fits a design-led firm with a portfolio worth browsing and a year of budget. We rank nine sources for that trade in how to get remodeling leads.

HomeGuru can suit any of the three, on one condition: someone answers the phone all day. If calls roll to voicemail while you are on a ladder, it will turn you away.

When buying leads is the right call

Four situations justify it:

• A new company with no reviews yet.
• A new service line or a new town.
• A slow season with a crew on payroll.
• A new hire whose calendar is empty this month.

In each one the lead buys time. The failure is making rented demand the whole plan, because the vendor sets the price and stops the calls the day you pause the account.

Set three rules before the first lead arrives: a monthly budget, a review date and the cost per booked job that ends the test.

Home improvement lead generation you own: five channels, ranked

Owned channels cost labor or a monthly fee, and no vendor can reprice them. This is the home improvement marketing that keeps working after a lead account is paused. Ranked for a company of one to fifteen people:

1. Google Business Profile and reviews. Google says creating a profile is free, and it feeds every channel below it. Ask for a review at the end of every job, because reviews are what a homeowner checks before calling.
2. A website with a page for each service and each town. A homeowner searching "siding repair" plus your town should land on a page about exactly that. We build these for $3,000, or $150 a month for 24 months.
3. Local Services Ads under your own name. You still pay per lead, but the homeowner chose your listing and called your phone.
4. Past customers and neighboring trades. A text to last year's customers before each season costs nothing. Painters, realtors and flooring stores meet your next customer before you do.
5. Search and Facebook ads on your own account. This is the most expensive owned channel. 99 Calls' home improvement clients paid $65 to $439 a lead on Google Ads. Service Allies reports about $50 a lead in Facebook ad spend, before its own fee.

The full plan for a remodeling company, referral program included, is in our remodeling marketing guide.

What it costs to hire the build out

Lead programs and agencies price this work by the month. The chart shows the fee each one prints, before ad spend or per-lead charges.

These fees buy different things. 99 Calls bundles a website with per-lead billing. Hook Agency's retainers cover search work, and AEO, short for answer engine optimization, means showing up in AI answers. Hook says most of its clients invest $5,000 to $8,000 a month.

Our plans start at $350 a month. A website build is $3,000, or $150 a month for 24 months.

Two names Google's AI answer cites for this search print no fee at all. Webrunner Media asks you to book a demo, and Service Allies quotes its management fee on a demo call.

Three to skip

1. Shared leads on big jobs. A homeowner planning a $20,000 project with four quotes coming is choosing on price and trust, and you paid to be one of the four. Buy exclusive at that ticket size.
2. Weekly minimums before you know your close rate. Twenty leads a week for 90 days is more than 250 leads. Test with a vendor that has no contract first, then scale the one that books jobs.
3. Lists sold as leads. Salesgenie ranks for this search and sells homeowner records built from permits, assessor files and similar sources. Nobody on that list asked for a contractor. The page prints no price.

Frequently asked questions

Where can I buy home improvement leads?

From four kinds of seller. Shared marketplaces such as Angi, Thumbtack and Networx. Exclusive pay-per-lead vendors such as 99 Calls, HomeGuru and Networx Exclusive. Category specialists such as Modernize and homeimprovementleads.com, which sells only solar, window, HVAC and roofing leads. And Google Local Services Ads, where you pay per lead under your own business name. Houzz Pro sells a flat-rate subscription instead.

How much do home improvement leads cost?

Networx prints $10 to $100-plus for a shared lead and $15 to $120-plus for an exclusive one. 99 Calls prints $54.99 for an exclusive organic lead on a $399 a month package, and its clients paid $65 to $439 a lead on Google Ads. Houzz Pro advertising starts at $499 a month. Angi, Thumbtack, HomeGuru and Modernize print no price.

Are exclusive home improvement leads worth the higher price?

On most jobs, yes. On Networx the top of the exclusive band is $20 above the shared one, and the shared lead goes to up to four contractors. At a 25 percent close, a $120 exclusive lead costs $480 a booked job. A $100 shared lead closed 1 in 8, our assumption for a four-way race, costs $800.

What is a good close rate on purchased leads?

ActiveProspect's remodeling lead guide says a good closing rate is between 25 and 40 percent. Expect the low end on exclusive leads until your follow-up is fast, and less on shared leads, where up to four contractors call the same homeowner. Track it per vendor, because cost per booked job is the lead price divided by that rate.

Do Google Local Services Ads work for home improvement companies?

Yes, if your trade has a category. Google lists general contractor, handyman, siding pro, flooring pro and window repair among others. You pay per valid lead and Google prints no price. 99 Calls' client accounts paid $29 to $48 a handyman lead and $53 to $162 a remodeling lead over the last 12 months.

How do I get home improvement leads without buying them?

Build the channels a vendor cannot reprice. Start with a Google Business Profile and a review request after every job. Add a website with a page for each service and each town. Then build a referral habit with past customers and neighboring trades. Many small companies buy a few leads while those channels grow, then cut the vendor budget as the phone fills.