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- Gutter marketing is two plans. Thumbtack puts a typical cleaning at $233 and a typical installation at $1,228.
- Gutter leads print at $25 to $85 on Home Service Direct and $27.99 on 99 Calls. Modernize, Dolead, Thumbtack and Angi print no price.
- October is the season. "Gutter cleaning near me" ran 90,500 US searches in October 2026 against 33,100 in March.
- Google's Local Services Ads list has no gutter category as of November 13, 2026.
- Two of six agencies print a price: Results Digital at $750 to $1,397 a month and 99 Calls from $99.
- Skip the national brands' keywords, a bought lead for a one-time cleaning and a new agency signed in October.
Gutter marketing is two plans, because a typical cleaning pays about $233 and a typical installation about $1,228. Gutter leads print at $25 to $85 each from the vendors that publish a gutter price, and October is the peak month for most gutter searches.
This guide is for the owner of a gutter company with one to fifteen people who is deciding where gutter leads should come from, or whether to hire help. Skill Mammoth builds websites and runs marketing for contractors and home service businesses, so read it as a vendor's guide. Every price was read on November 13, 2026.
Two businesses share the word gutter
A gutter company sells two jobs that have little in common. Cleaning is a small ticket that repeats. Installation and gutter guards, the covers that keep leaves out, are a four-figure sale made once.
| What differs | Gutter cleaning | Installation and guards |
|---|---|---|
| National price range | $163 to $333 | $724 to $2,055 |
| Most people pay | $233 | $1,228 |
| How often she buys | Every year | Once |
| Price of a "near me" click | $14.16 | $27.76 to $36.40 |
| Won by | Tight routes and rebooking | Reviews and a fast estimate |
| Verdict | Two customers, two budgets, two sets of pages | |
The prices are Thumbtack's national figures from its gutter cleaning and gutter installation cost guides, both updated in 2026. The installation guide puts gutter guards at $1.50 to $10 per linear foot installed.
The click prices are Google Ads averages pulled through DataForSEO today, for "gutter cleaning near me", "gutter installation near me" and "gutter guards near me".
The cleaning customer has a tree over the roof and water coming over the edge. Gutter Marketing Pros, an agency that works only with gutter companies, describes her as wanting "a $200 problem gone this week". She hires fast and needs you again next fall.
Cleaning profit comes from density. The drive and the ladder setup cost the same at every house, so five jobs on one street beat five across town. Our gutter cleaning startup guide covers pricing, the $100 minimum and the services that fill the off season.
The installation customer buys once and compares quotes. She may already hold a quote from a national gutter guard brand,, which changes the ad auction for everyone.
October is the peak, and spring is smaller than the trade says
The trade talks about two seasons, fall and spring. Google's keyword data for the last twelve months shows one large peak in October and a slow climb that starts in March. The low months run from December to February.
- gutter cleaning near me: 33,100 US searches in March, 90,500 in October
- gutter installation near me: 27,100 in March, 110,000 in October
- gutter guards: 49,500 in March, 90,500 in October
- gutter repair near me: 22,200 in March, 40,500 in October
Repair and guard searches step up in March. Cleaning searches wait until April, and neither comes close to October.
Read the October numbers as one year of data. "Gutter installation near me" ran 18,100 searches in November 2025 and 110,000 in October 2026, a gap too wide to be weather alone.
Publish the pages and collect reviews in summer, when the phone is quiet. Have the ads, the door hangers and the rebooking message ready by the middle of September.
Pick a search in the explorer below to see its twelve months and where it peaks.
What gutter leads cost, with every price read today
Two vendors print a price for a gutter lead. 99 Calls, a lead vendor that builds search listings for contractors, lists $27.99 for an organic gutter lead. Home Service Direct, an agency that runs ads for gutter companies, prints $25 to $85.
| Source | Printed price | What you get |
|---|---|---|
| 99 Calls organic lead | $27.99 flat | Exclusive, no contract |
| Home Service Direct | $25 to $85 a lead | Exclusive, from ads it manages |
| Gutter Marketing Pros estimate, cleaning | $25 to $70 | Google Ads, no source named |
| Gutter Marketing Pros estimate, install or guards | $70 to $180 | Google Ads, no source named |
| LocaliQ home improvement average | $90.92 | Search ads, all home trades |
| Networx | $10 to $100-plus shared | $15 to $120-plus exclusive |
| Modernize | No price printed | "Priced to match lead value" |
| Dolead | No price printed | Exclusive, pay per lead |
| Sixty-Four Leads | No price printed | One partner per market |
| Thumbtack | No price printed | You set the lead budget |
| Angi | No price printed | Ask for it in writing |
| Verdict | Printed gutter prices sit between $25 and $85 | |
An organic lead arrives through unpaid search results. An exclusive lead goes to you alone, and a shared lead is sold to several contractors at once.
The 99 Calls lead is billed on top of its $399 a month Growth plan. Home Service Direct's range is what it says a lead costs through the ad channels it manages, and the page prints no management fee.
The same page states its guarantee two ways: 60 leads in 30 days in the text, and 30 leads in its comparison table. Ask which one goes in the agreement.
Gutter Marketing Pros gives the only split by job type. Its FAQ says a Google Ads lead runs $25 to $70 for cleaning and $70 to $180 for a replacement or guard consultation. It names no source or sample, so treat it as one agency's estimate.
LocaliQ's 2026 search advertising benchmarks put the average home improvement lead at $90.92, at $8.33 a click. That report has no gutter row. 99 Calls tracks gutter cleaning for its Google Ads report and leaves it out, because fewer than three advertisers reported leads in most months.
Modernize's gutter page covers installation, repairs and guards. It never mentions cleaning. Dolead and Sixty-Four Leads print no price either.
Now turn the lead into a job. Cost per booked job is the lead price divided by your close rate, the share of leads that become paid work. Nobody publishes a close rate for gutter companies. ActiveProspect's guide to remodeling leads says a good one sits "between 25% and 40%".
At a 25 percent close, the $27.99 lead costs $112 to book. That is about half of a $233 cleaning.
The same $112 is about 9 percent of a $1,228 installation. A cleaning lead pays only if the customer rebooks next year. An installation lead can pay on the first job.
Set your own close rate and job size in the calculator below.
Home Service Direct's page claims an average close rate of 50 to 60 percent without saying whose. Slide to the low end of that and its $85 lead books for $170.
Want a second opinion on where your next customers should come from?
Skill Mammoth builds websites and runs marketing for contractors and home service businesses, with plans from $350 a month. A call with us is one way to test the plan on this page. Running it yourself is another.
Seven channels for gutter leads, ranked for each business
The order differs by business, so the table gives both. Rank 1 is the cheapest booked job.
| Channel | Cleaning rank | Installation rank |
|---|---|---|
| Google Business Profile and reviews | 1 | 1 |
| Past customers and the yearly rebooking | 2 | 3 |
| Door hangers on the street you are working | 3 | 5 |
| A page for each job, with a price range | 5 | 2 |
| Nextdoor | 4 | 6 |
| Google Ads, split by job | 6 | 4 |
| Bought leads and marketplaces | 7 | 7 |
| Verdict | Cleaning is won on the street, installation in search | |
1. Google Business Profile and reviews
Cleaning and installation searches both end in the map pack, the block of local listings Google shows above the regular results. The bar to get in is low.
reviews on the median gutter company's Google profile, across 7,807 listings benchmarked by Gutter Marketing Pros
The agency built that benchmark from public Google Business Profile listings. It found 59.6 percent of gutter companies have fewer than ten reviews and 37.9 percent list no website. Winners in a competitive metro sit near 87 reviews.
Ask at the downspout, before the ladder is back on the truck. The agency's target is one review per crew day. Show the customer the photo of the clogged gutter first, because she never sees her own.
2. Past customers and the yearly rebooking
A cleaned gutter fills again by next fall. Sell the yearly plan at the job: same week next year, card on file. Then send one message in early September to everyone who has not rebooked.
The cleaning list is also the installation pipeline. A customer tired of paying every year is a natural buyer of gutter guards, and you are the company already at the roofline.
3. Door hangers on the street you are working
Gutters fill street by street, so the neighbors need the same job in the same week. Leave a hanger on the eight houses around every job. Vistaprint prints door hangers from 7 cents each in a run of 2,000.
This is route density built by hand. Each added house on a street you already drive to costs no lead fee and no extra travel.
4. A page for each job, with a price range
Homeowners search the job they need, and DataForSEO shows four of them are large:
- gutter cleaning near me: 49,500 US searches a month
- gutter installation near me: 40,500
- gutter repair near me: 22,200
- gutter guards near me: 6,600
Give each of the four its own page with photos and a price range. The installation customer is comparing quotes, so print a range. Thumbtack's guide lists aluminum at $4 to $9 per linear foot and steel at $9 to $20.
Our contractor SEO guide covers SEO, the work of ranking in unpaid search results, page by page.
5. Nextdoor
Nextdoor is where a homeowner asks the street who cleans gutters. Its business site offers a free Business Page with "unlimited free posts" and neighbor recommendations. Ask each customer for a recommendation in the week you work their street. Paid options are in our Nextdoor ads cost guide.
6. Google Ads, split by job
Run cleaning and installation as separate campaigns pointed at separate pages. A cleaning click averages $14.16 and an installation click $27.76, so a single campaign hides which job the money bought.
Cleaning ads are the hard case. A $25 to $70 lead against a $233 ticket leaves little unless the customer rebooks. Run them in September and October on a daily cap, and judge a cleaning lead by the years the customer stays.
Installation ads carry more room. At one close in four, the agency's $70 to $180 lead costs $280 to $720 to book.
Thumbtack's typical installation pays $1,228, so the top of that range eats more than half the ticket. Bid on installation and repair terms. Stay off the national brands' names.
7. Bought leads and marketplaces
Bought leads come last for both businesses. The printed prices are in the table above. Thumbtack's pro page says "There's no charge to join, no annual fees and no membership fees" and prints no lead price.
Angi's signup page prints one number, "Over 1.5M opportunities on Angi last month", and no price. Ask any vendor for the price in your zip code in writing, and whether the lead is shared. Nine vendors are compared in our home improvement leads price guide.
Local Services Ads, Google's pay-per-lead listings, sit outside the ranking. Google's list of eligible home service categories has no gutter entry as of November 13, 2026. It does list Roofing, Siding pro and Window cleaning.
A company that also sells one of those services can run Google's eligibility check for that category. Home Service Direct prints $35 to $85 a call for Local Service Ads on gutter work, so confirm your category before you budget on that figure. Prices for listed trades are in our Local Services Ads cost guide.
The national gutter guard brands set the price of a guard click
Three national brands advertise gutter guards across the country, and each backs the product with a lifetime warranty. We read their homepages today.
| Brand | Scale its site claims | Offer on the page |
|---|---|---|
| LeafFilter | 1.26 million customers on its counter | Lifetime transferable warranty |
| LeafGuard | Over 500,000 customers, 30-plus years | No interest if paid in 18 months |
| Gutter Helmet | 100 million feet installed, 45 years | $200 off, 100-foot minimum |
| Verdict | All three sell a permanent fix with a warranty | |
Guard searches with buying intent carry the highest click prices in the trade. A click on "gutter guards near me" averages $36.40, more than double a cleaning click. The brand names cost about the same:
- leaf guard gutters: $37.92 a click, 14,800 US searches a month
- leaffilter: $34.41 a click, 6,600 searches
- gutter helmet: $32.73 a click, 6,600 searches
Gutter Marketing Pros says national guard advertisers can pay $40 or more per click. It describes the homeowner as comparing you to "a financed $6,000 quote". That is an agency's description, and none of the three brands prints what a job costs on its homepage.
A small company wins the customer the brands create. She has one quote in hand and searches for a second. Rank for gutter guards plus your city, print your price per foot and offer the estimate this week.
Cleaning is the other opening. LeafFilter's cleaning page is headlined "End Gutter Cleaning For Life" and offers cleaning as part of a guard purchase. The homeowner who wants this year's leaves gone for $233 is yours.
What gutter marketing agencies charge
We read the pricing or service pages of six agencies and lead vendors that sell marketing to gutter companies. Two print a price.
| Agency | Printed price | Terms on the page |
|---|---|---|
| Results Digital | $750 or $1,397 a month | Setup $497 to $997, month to month |
| 99 Calls | $99, $399 or $1,299 a month | Setup $249 to $1,299, no contract |
| Gutter Marketing Pros | No price printed | Free 14-day trial, no card |
| Home Service Direct | No fee printed | "No contracts. No setup fees." |
| Blue Corona | No price printed | Free competitor analysis |
| Townsquare Interactive | No price printed | "Start a Free Quote" |
| Skill Mammoth | From $350 a month | Website $3,000, or $150 monthly for 24 months |
| Verdict | Two of six agencies print a price | |
Results Digital lists SEO and Google Ads management at $750 a month each, or $1,397 for both. Setup runs $497 to $997. Its page promises one client per trade per market and a money-back guarantee on the first month, with ad spend paid to Google on top.
On the 99 Calls plans, the $27.99 gutter lead is billed with the $399 tier and free on the $1,299 tier.
Gutter Marketing Pros prints no fee. It offers any service free for 14 days with "No card, no contract, nothing to cancel". Ask for the monthly price before the trial starts.
Blue Corona and Townsquare Interactive ask for a form or a call. Blue Corona's gutter page says "You Don't Have to Worry About Long-Term Contracts". Townsquare's pricing page names three packages and gives no number.
We are in the table because we sell this too. Skill Mammoth, founded in 2023, builds websites and runs marketing for contractors and home service businesses, with plans from $350 a month.
A website build with us is $3,000, or $150 a month for 24 months. Whoever you hire, ask what the fee includes and who owns the site and the phone number if you leave. Our home services marketing guide shows how a monthly budget splits across channels.
Three to skip
- The national brands' keywords. A click on "leaf guard gutters" averages $37.92, and the brand's own ad sits above yours. Bid on installation, repair and your city.
- A bought lead for a one-time cleaning. At $27.99 a lead and a 25 percent close, the first $233 visit gives up $112. It pays only when the yearly rebooking is in place before the lead arrives.
- A new agency signed in October. October is the peak, and Home Service Direct's own promise for ranking on Google Maps is 90 days. Work started at the peak lands in January, a low month. Hire in summer.
Not sure which of the seven to start with?
Booking a call with us is one option. We build websites and run marketing for contractors and home service businesses, with plans from $350 a month. The first three channels on this page also work without us.
Frequently asked questions
How much do gutter leads cost?
99 Calls prints $27.99 for an exclusive organic gutter lead on its $399 a month plan. Home Service Direct prints $25 to $85 a lead. Gutter Marketing Pros estimates $25 to $70 for a cleaning lead on Google Ads and $70 to $180 for installation or guards. Modernize, Dolead, Thumbtack and Angi print no price. All figures were read on November 13, 2026.
What is the best marketing for a gutter cleaning business?
Start with the channels that carry no lead fee: a complete Google Business Profile, a review request at every job and a yearly rebooking plan sold on the spot. Leave door hangers on the eight houses around each job so routes stay tight. Add a free Nextdoor Business Page. Run Google Ads only in September and October, on a daily cap.
When is the busy season for gutter companies?
October. Google's keyword data shows "gutter cleaning near me" at 90,500 US searches in October 2026 against 33,100 in March, and "gutter installation near me" at 110,000 against 27,100. The low months run from December to February. Repair and guard searches step up in March, but spring stays well below fall.
Can gutter companies use Google Local Services Ads?
Google's list of eligible home service categories has no gutter entry as of November 13, 2026. It lists Roofing, Siding pro, Window cleaning and Handyman. A company that also sells one of those services can run Google's eligibility check for that category.
How much do gutter marketing agencies charge?
Of the six we read on November 13, 2026, two print a price. Results Digital lists $750 a month for SEO or Google Ads management and $1,397 for both, plus setup. 99 Calls lists $99, $399 and $1,299 a month plus setup. Gutter Marketing Pros, Home Service Direct, Blue Corona and Townsquare Interactive print no fee. Skill Mammoth plans start at $350 a month.
How do small gutter companies compete with LeafFilter?
By staying out of its auction. A click on "gutter guards near me" averages $36.40, and the three national brand names cost $33 to $38. Rank for gutter guards plus your city, print a price per foot and offer an estimate the same week. Sell cleaning too: LeafFilter's cleaning page offers cleaning as part of a guard purchase.