TL;DR
Eight agencies market home builders for a living and three of them will tell you what it costs before a call. Home Builder Marketers says most clients invest $1,000 to $5,000 a month and serves builders doing $3 to $10 million. Digital Third Coast says most builders invest $5,000 to $15,000. Big Orange publishes a rate card: $4,880 a month for inbound with a six-month minimum, $8,088 a month for a website programme, $2,900 for a three-month lead campaign. New Home Star, Blue Tangerine, Brantley and The Mina Company publish nothing. We are on the list too, at $350 to $1,500 a month for the search programme and $1,000 to $8,000 for the site, and this is our roundup, so read accordingly. Every figure is quoted from the agency's own page as of September 2026.
Disclosure: Skill Mammoth is ranked below. Everything attributed to another agency is quoted from their site, with the link, so you can check it rather than take our word.
This is the roundup. The strategy, what to build and in what order, is in the home builder marketing guide. This page assumes you have decided to hire and want to know who does what, for whom, and at what price.
What separates them
Two things, and neither is the logo wall. The first is builder size. An agency built around a production builder with a sales office, a model and a listing feed runs a different programme from one built around a custom builder doing twelve homes a year, and the retainer reflects it. The second is whether they publish a price. In a trade where the buying cycle is 8 to 18 months and the retainer runs for years, knowing the number before the call is worth more than the pitch.
The agencies, ranked by who they fit
| Agency | Built for | Published price | Notable |
|---|---|---|---|
| Skill Mammoth | Custom and semi-custom builders, one to a few markets | SEO $350, $750 or $1,500 a month; sites $1,000, $3,000 or $8,000 | No contracts; AI search included |
| Home Builder Marketers | Builders and remodelers at $3 to $10 million | "Most builders invest $1,000 to $5,000 a month" | "Close a project in 12 months or we work free"; 30-day money-back |
| Digital Third Coast | Established builders, since 2007 | "Most home builders invest between $5,000 and $15,000 per month" | SEO, digital PR, paid, AI visibility |
| Big Orange | Builders and developers, Cincinnati and regional | $4,880 a month inbound (6-month min); $8,088 a month website (3-month min); $2,900 per 3-month campaign; $125 an hour | StoryBrand-certified; publishes a full rate card |
| New Home Star | Production builders with communities | Not published | Builder-only; signage, grand openings, realtor partnerships |
| Blue Tangerine | Production builders | Not published | Listing feeds, interactive site plans, sales-office kiosks; 20+ years |
| Brantley Agency | Builders and general contractors | Not published | Branding, proposals and SOQs alongside web and SEO |
| The Mina Company | Custom builders and service contractors | Not published; three tiers unnamed | One builder per geographic area |
| Verdict | Under $3 million in revenue: us or Home Builder Marketers. $3 to $10 million: Home Builder Marketers or Big Orange. Production builder with communities: New Home Star or Blue Tangerine. Everyone should ask the four silent ones for the number in writing first. | ||
The three that publish a price
Home Builder Marketers is the clearest fit for a growing custom builder, and the one we would send a $5 million builder to if they outgrew us. The positioning is "no restaurants, no dentists, just builders and remodelers with $3 to $10M revenue," the price band is stated, and the guarantee is unusual: close a project within 12 months or they work free, with a 30-day money-back. They claim 350 builders served and 2.6 additional builds a year as the average client result. The website, SEO, Google and Meta ads, CRM automation and reputation work are all in-house.
Digital Third Coast is the upper tier, with a stated $5,000 to $15,000 a month and a service list of SEO, digital PR, paid media and AI visibility. Their case study cites 514 percent more SERP features and lead costs cut in half for one builder. This is a retainer for a builder with a marketing manager to run it against, not for an owner reading this on a phone at a job site.
Big Orange publishes the most complete rate card of anyone on the list, and it is worth reading even if you never hire them, because it shows what a full inbound programme costs when someone writes it down: $4,880 a month with a six-month minimum, a $8,088 a month StoryBrand website programme with a three-month minimum, a $2,900 lead campaign over three months, and $125 an hour for projects. They are Cincinnati-based with a regional client base and work with the local builders association.
The four that do not
New Home Star is the largest builder-only agency here and the one to call if you are a production builder with communities to open. The service list runs to signage and grand openings, which tells you the client they have in mind. No price on the page.
Blue Tangerine has been building home builder websites for two decades and sells the production-builder toolkit: listing feeds, interactive site plans, sales-office kiosks. If you have a sales office, they are a real option. If you do not, most of what they build is for someone else. No price.
Brantley Agency serves builders and general contractors and does the branding, proposal templates and statements of qualification that commercial GCs need alongside the web and SEO work. Case studies name established firms. No price, no minimum stated.
The Mina Company is the boutique for custom builders, with a policy of one builder per geographic area and three tiers named Growth Essentials, Momentum and Aligned Growth Partnership. The tiers have no prices on the page. The exclusivity is worth asking about, because if a competitor is already the Mina client in your county, you are not eligible.
Where we fit
We are the entry point. A custom builder doing six to twenty homes a year gets the plan and community pages with prices, the Google Business Profile and review system, the answer-first pages for AI search and monthly monitoring, at $350, $750 or $1,500 a month depending on markets, with the site at $1,000, $3,000 or $8,000 owned outright. We do not do signage, grand openings, listing feeds or sales-office kiosks, and a production builder should read that as a reason to call New Home Star instead. What the site side looks like finished is on the Stonewing Builders page.
Want the number before the call?
It is on the page. Sites from $1,000, programmes from $350 a month, no contract, and the first call is thirty minutes of telling you which of the eight above you should hire if it is not us.
Five questions to ask any of them
What is the retainer, in writing, before the discovery call. Four of eight will not say. Make them.
How many builders do you work with in my county. Mina answers this with a policy. The rest should answer it with a number.
Show me a plan page you built that has a price on it. If every site in the portfolio says "contact us for pricing," the agency does not believe the strategy in our guide, and the researcher a year out will not find you.
What happens to the site and the email list when we leave. Both should be yours, on your accounts, with no proprietary platform holding them.
How do you measure a lead that will not close for fourteen months. The right answer involves email captures and a pipeline, not monthly close rate.
Three to skip
A production-builder agency for a custom builder. The listing feed, the kiosk and the grand opening budget are for a business with a sales office. Paying for them without one is paying for someone else's programme.
Anyone measuring builder marketing on 30-day results. The buyer takes 8 to 18 months. A report that shows leads and no pipeline is a report on the wrong thing.
The agency that will not write the price down. It is a choice, and it means the number is decided on the call, after they have sized you up.
Frequently asked questions
How much does a home builder marketing agency cost?
The three that publish figures say: Home Builder Marketers, most clients at $1,000 to $5,000 a month for builders doing $3 to $10 million; Digital Third Coast, most builders at $5,000 to $15,000 a month; Big Orange, $4,880 a month for inbound with a six-month minimum and $8,088 a month for a website programme. Skill Mammoth runs $350 to $1,500 a month for the search programme. New Home Star, Blue Tangerine, Brantley and The Mina Company do not publish prices.
Which home builder marketing agency is best for a small custom builder?
Under about $3 million in revenue, Skill Mammoth or Home Builder Marketers, both of which publish prices and serve custom builders. The Mina Company also targets custom builders but limits itself to one per area and does not publish a price. Production-builder agencies such as New Home Star and Blue Tangerine sell a toolkit built around sales offices and communities that a small custom builder will not use.
Do home builder marketing agencies offer guarantees?
One on this list does. Home Builder Marketers states "close a project in 12 months or we work free" with a 30-day money-back guarantee. Skill Mammoth runs without contracts, so the guarantee is that you can leave. The rest describe results in case studies rather than guarantees.
What should a home builder marketing agency deliver?
Plan and community pages with prices, a Google Business Profile with a review system, a monthly email to captured researchers, search ads on buyer terms sent to plan pages, and a report that tracks the pipeline over the 8 to 18 months a buyer takes rather than monthly closes. Production builders add listing feeds and signage.
Should a home builder hire a general contractor marketing agency instead?
Sometimes. The search and profile work overlaps with the trades, which is why we serve both. What is specific to builders is the long nurture, the agent programme and plan pages with prices, and an agency that has never run a twelve-month email sequence for a buyer will not think to build one. Ask for a builder example before signing.
Is Skill Mammoth a home builder marketing agency?
We are a home services marketing agency that builds for custom and semi-custom builders alongside the trades, with published prices and no contracts. We do the site, the search programme, the Google Business Profile and reviews, AI search visibility and paid search. We do not do signage, grand openings, listing feeds or sales-office kiosks, so production builders with communities should look at New Home Star or Blue Tangerine.