TL;DR
Siding is the exterior trade with the best marketing position and the worst marketing habits. The position: siding is an eligible Google Local Services Ads category ("siding pro"), the job sits on the front of a house for forty years, it photographs better than a roof, it gets hail damage and insurance claims like a roof, and most siding contractors do none of the marketing that roofers do. The habits: a services page that says "James Hardie, LP SmartSide, vinyl," no prices, no project pages, and a lead marketplace membership as the plan. The fix in order: Local Services Ads at the $20 to $80 a lead home services range, a yard sign and door hangers at every job because a siding job is a week-long show on the street, a Google Business Profile with a photo of every house, project pages with a price range per square, a before-and-after Facebook campaign with a financing offer at the $42.95 home improvement benchmark, and a capped Google Search campaign at the $90.92 benchmark. Lead marketplaces sell siding leads shared with three to eight contractors at reported prices from $15 to well over $100 and close at 8 to 15 percent, which is a $600 to $1,000 job acquisition. Winter, when installs slow in cold climates, is when the profile, the pages and the LSA application get built.
Skill Mammoth builds contractor websites and manages Local Services Ads, Google Ads and Meta ads, siding contractors included, so this is a vendor's guide and says so where it matters. Benchmarks are Google's published category list, LocaliQ's 2026 search data, WordStream's 2025 Facebook data and vendor help pages, each read October 20, 2026. If you also do roofing, which most siding contractors do, the roofing advertising guide is the companion, and the storm playbook in it applies to siding claims too.
Siding marketing channels, ranked
| Channel | Cost | Cost per lead | Switch on |
|---|---|---|---|
| Google Local Services Ads, siding pro category | Pay per lead, weekly budget | $20 to $80 home services range | Apply in January; screening takes 3 to 4 weeks |
| Yard sign and door hangers at every job | About $20 a sign; 7 cents a hanger at 2,000 | A few dollars | Every job, the day the scaffolding goes up |
| Google Business Profile with every house on it | $0 | $0 | Now; 8 to 12 weeks to move |
| Project pages with a price per square | $0 plus the site | $0 | Winter; 8 to 16 weeks to rank |
| Facebook before-and-after with financing | $2.18 a click (WordStream 2025) | $42.95 home improvement; $15 to $40 after a hail event | February to May, and the week after a storm |
| Google Search, capped | $8.33 a click (LocaliQ 2026) | $90.92 home improvement average; higher for siding in spring | March to June on "siding replacement" plus city |
| Realtor, insurance adjuster and roofer referrals | Lunch | $0 | Winter |
| Lead marketplaces (Angi, Networx, Modernize) | Reported $15 to $100-plus shared; exclusive to $120-plus | $600 to $1,000 per job at an 8 to 15% close | A gap week only |
| Verdict | Siding has an LSA category, which puts it ahead of concrete and paving. Turn that on first, run the physical campaign on every job, and build the pages over the winter. Marketplaces last. | ||
1. Local Services Ads: the channel siding contractors leave on the table
Google lists "siding pro" among its eligible home services, which means a siding contractor who passes the background check, business registration and insurance review gets a Google Verified badge and a pay-per-lead listing above every other result for "siding contractor near me." The LSA cost guide puts most home service trades at $20 to $80 a lead, you pay only when a homeowner calls or messages, and leads that were not siding jobs can be disputed. The profile is the ad: twenty photos of finished houses with the city in each caption, the services ticked (replacement, repair, James Hardie, vinyl, LP, soffit and fascia, trim), a service area drawn tight, and a review count that climbs. Screening takes three to four weeks after documents, so January is the application month for a March start. Of the siding contractors we have audited, fewer than one in five was running LSAs, which is the single largest gap in the trade.
2. The job is a week-long show
A siding replacement takes a crew four to ten days, with scaffolding, a dumpster and the old siding coming off in sheets, and the neighbors watch all of it. The yard sign goes in the day the scaffolding goes up, about $20 for a 4mm sign with stakes extra, the phone number larger than the logo. Door hangers go on the twenty nearest doors the same morning, from 7 cents each at 2,000 from Vistaprint, with a before-and-after of a house you finished, "we are re-siding a house on your street this week," the review count, and a neighbor offer: "free exterior inspection for the block while our crew is here." Siding is the trade where the before-and-after on the hanger matters most, because a neighbor who has watched a tired 1988 colonial turn into a crisp board-and-batten house over a week has already decided; the hanger just gives them the number to call.
3. A profile and project pages that show the houses
"Siding contractor near me" ends in the map pack, which ranks on reviews, photos and proximity. One photo per finished house with the city and the product in the caption ("James Hardie replacement, Edina"), a review text the day the crew leaves, every service filled in. Then the site: a page per product line and per job type (full replacement, repair, soffit and fascia, insurance claims), a project page per notable house with the city in the title, five photos including the before, two sentences about what was wrong, and the price range. Publish it per square: "Full siding replacements in the Twin Cities typically run $X to $Y per square for fiber cement, less for vinyl." Nobody in siding publishes that line, which is why the first contractor in each market to publish it takes the click. The contractor SEO guide covers the structure and the 90-day plan, and the review guide has the message that gets the review.
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4. Facebook: before-and-after plus a payment
Siding is the most visual exterior trade, and a before-and-after carousel of your own houses is the ad. WordStream's 2025 home improvement benchmark is $2.18 a click and $42.95 a lead with a 5.3 percent conversion rate; the same analysts project about $34 for 2026. The offer that pulls is financing, because "new siding from $189 a month" reframes a $25,000 job as a car payment, and the second offer is seasonal, "booking spring installs, four April slots." Radius on the neighborhoods with the tired 1980s and 1990s housing stock, homeowners 35 to 65, an instant form, and a text within sixty seconds of the submission. After a hail event, the same campaign becomes "free siding and roof inspection, photos in 24 hours" on the storm path and books estimates at $15 to $40 each, the same math as roofing, because dented aluminum and cracked vinyl are insurance claims. The build is in the Facebook ads for contractors guide.
5. Google Search, capped
Search comes after LSAs because it costs more per lead. LocaliQ's 2026 home improvement average is $8.33 a click and $90.92 a lead; siding in spring runs above that in competitive metros. At $150 a lead and a 25 percent close, a $20,000 replacement carries $600 of acquisition, which is fine. The campaign is "siding replacement," "siding contractor," "James Hardie installer," "vinyl siding" plus the city, each click sent to the matching project or product page with the price per square on it, and a monthly cap set at the jobs the crew can install. Google is offering $500 to $4,500 in credit for new accounts spending $500 to $3,000 in 60 days as of October 2026.
6. The referral list
Three groups send siding work and most contractors never ask. Realtors, whose listings with tired siding need a quote before they go to market. Insurance adjusters, who see every hail-damaged house in the county and prefer a contractor whose supplement paperwork is clean. And roofers who do not do siding, which is more of them than you think, and who are standing on a hail-damaged roof looking at hail-damaged siding every spring. A list of twenty of each, a lunch over the winter, a one-page sheet with lead times and a before-and-after, and a referral agreement that goes both ways.
7. Marketplaces, with the math
Angi sells siding leads at a reported $15 to $100-plus, shared with three to eight contractors; Modernize's shared leads are reported at $40 to $380 depending on trade with exclusive at 1.5 to 2 times that; Networx publishes $10 to $100-plus shared and $15 to $120-plus exclusive. Neither Angi nor Modernize publishes a siding rate, so the figures are contractor-reported. At $75 a shared lead and a 10 percent close, a siding job costs $750 to acquire, which is worse than every channel above. The Networx review has the credit policy and the arithmetic. A marketplace fills a gap week; a siding contractor whose plan is a marketplace is buying the same homeowner as four competitors.
The winter plan
In cold climates installs slow from December to February, which is when the marketing gets built. In order: apply for Local Services Ads in January; publish the price per square on the site; build one project page a week from last season's before-and-afters; post one house a week to the Google Business Profile and text every 2026 customer for a review; have lunch with twenty realtors, adjusters and roofers; order the signs and hangers; build the Facebook financing campaign for a February start and the Search campaign for March, both capped. A siding contractor who does those seven things has a spring that does not depend on a marketplace.
Frequently asked questions
How do siding contractors get leads?
Google Local Services Ads first, since "siding pro" is an eligible category at the $20 to $80 a lead home services range. Then a yard sign and door hangers at every job, a Google Business Profile with every finished house on it, project pages with a price per square, Facebook before-and-afters with a financing offer, and a capped Google Search campaign. Marketplaces only to fill a gap week.
Can siding contractors use Google Local Services Ads?
Yes. "Siding pro" is on Google's eligible home services list as of October 2026. Screening takes three to four weeks after you submit registration, insurance and background documents, and leads cost $20 to $80 in most home service trades, billed only when a homeowner calls or messages.
How much do siding leads cost?
LSAs $20 to $80 in the home services range. Facebook $42.95 average for home improvement, $15 to $40 for a storm inspection form after hail. Google Search $90.92 average and higher in spring. Marketplaces $15 to $100-plus shared, reported, closing at 8 to 15 percent for a $600 to $1,000 job acquisition.
Do Facebook ads work for siding companies?
Yes, better than for most trades, because the before-and-after sells and the ticket carries a financing offer. Run a carousel of your own houses with "new siding from $X a month" to a radius on older housing stock, with an instant form and a text within a minute. After a hail event, switch the offer to a free inspection.
Should a siding contractor publish prices?
Yes, as a range per square by product. Almost no siding contractor does, so the first one in a market to publish "fiber cement replacements run $X to $Y per square" takes the click from every competitor hiding the number, and the homeowner who calls has already accepted the range.
When should a siding company market for spring?
January. The LSA application takes three to four weeks, project pages take 8 to 16 weeks to rank, and the Facebook financing campaign should start in February. A contractor with LSAs live, a hundred reviews and twelve project pages by March books the season.
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