Where to Buy Landscaping Leads in 2026: GreenPal, LawnStarter, Networx, 99 Calls, LSA, Prices Compared

Disclosure first: Skill Mammoth sells the build-your-own-channel alternative (landscaping SEO, websites with instant quote forms, LSA management), so weigh our incentive as you read. Every price below was read on the vendor's own page on October 24, 2026 unless it is marked reported, in which case it came from a third party and is labeled as such. This is the purchase-side companion to how to get more lawn care leads, and the channels that replace bought leads are priced in the landscaping advertising guide.

Where landscapers actually buy leads

Commission marketplaces for mowing. Three apps have turned residential mowing into a job pool. GreenPal charges nothing to join and nothing to bid, then takes 5 percent when the customer's card clears; its own example is a $50 mow where the pro keeps about $45.75 after Stripe's fee. Homeowners receive up to five bids and pick one, so you are competing on price and reviews inside the app. LawnStarter and Lawn Love work differently: the software prices each lawn, you claim jobs from a pool, and the platform takes a commission that neither company publishes. A LawnStarter community post surfaced in search results puts it at 21 to 28 percent depending on job type; that figure is reported, not verified, because the page sits behind a login. All three pay weekly by deposit.

Shared pay-per-lead marketplaces. This is where install and design-build work gets sold, and where the costs climb. Networx publishes its ranges in its help center: Pay Per Lead runs $10 to $100-plus and goes to up to four contractors, Exclusive runs $15 to $120-plus and goes to you alone. Thumbtack charges per lead with no membership fee and lets you set the exact price you will pay for each service, subject to minimums it adjusts; it does not publish a landscaping figure, and a 2022 third-party estimate of $20 to $75 a lead is the only reported number. Angi, which now contains HomeAdvisor and CraftJack, publishes no price at all. HomeAdvisor's own page says lead fees vary by task and that you are charged "whether or not you ultimately win the job", with pricing reviewed on the phone when you join. Bark sells credit packs with no published dollar price per credit, and Porch Pro's pricing pages were offline when we checked. The fee mechanics and the credit-request grind are in our HomeAdvisor for contractors review and Networx review.

Exclusive pay-per-lead. 99 Calls is the one vendor printing a flat landscaping number: organic search leads at $33.99 each on its Growth package, or free on Growth Pro, every lead sent to one company, no contract. The same page publishes nationwide benchmark ranges for the paid channels it also runs, $48 to $144 a lead from Google Ads and $31 to $72 from Local Services Ads. Houzz Pro sells landscape leads as part of its Ultimate subscription at a flat rate rather than per lead, but publishes no price for the subscription itself.

Google Local Services Ads. Landscaper and lawn care are both eligible categories, you pay per lead rather than per click, and the lead goes to one business, the one the homeowner contacted. Google publishes no benchmark; its help pages say the price varies by location, job type and bidding mode. Third-party estimates for landscaping sit around $15 to $50 a lead, and 99 Calls' own observed range is $31 to $72. Model your metro in the LSA cost calculator, and read the LSA cost guide before you set a budget, because the lawn care slot is cheap and the install slot is not.

Ad platforms that sell attention, not leads. Yelp Ads start at $150 a month, Nextdoor's recommended plans start at $3 a day with no minimum, and Meta asks for $5 a day. None of them hands you a homeowner's phone number; they hand you a click, and your website does the rest. The platform-by-platform verdicts are in Facebook ads for landscapers and Nextdoor ads cost.

The landscaping-specific math

The reason the mowing and install markets need different rules is the ticket size. A weekly mow at $45 is worth about $1,100 over a 25-visit season, and a paver patio is worth $8,000 in one invoice. The same $100 lead is 9 percent of one and about 1 percent of the other.

Those win rates are illustrative. The pattern every landscaper who has bought leads will recognize is that a shared install lead is a speed contest: the homeowner books the first competent voice they hear, and the crew that calls back in two minutes wins three times as often as the crew that calls back after lunch. If your leads go to voicemail while you are on a mower, that is the gap missed-call text-back closes, and it is built into every smart website we ship.

Which vendor fits which landscaper

A solo mowing operator building a route should join GreenPal and Lawn Love on day one, take the jobs that tighten the route, and drop the commission jobs one by one as direct customers replace them. The commission is the price of density, and density is what makes a mowing business profitable, so the trade is a fair one for a season or two.

A design-build or hardscape company should skip the commission apps entirely, because they do not sell that work, and run Local Services Ads under its own brand first. Add 99 Calls or a Networx exclusive plan if the calendar has holes, and keep a shared marketplace account only if someone answers the phone within two minutes during business hours.

Nobody should buy $45 mowing jobs through credit packs or shared marketplace leads. The lead costs more than the first visit earns, and the homeowner who came in through a marketplace churns at the first cheaper bid.

When buying landscaping leads makes sense, honestly

A new route, a new truck that needs work this month, a market you just entered, or year one before your reviews and rankings exist. That is the legitimate list. The failure mode is rented demand as the whole business model: the app owns the customer, the commission compounds against you, and the day you pause the account the phone goes quiet. The landscapers who win long term run purchased leads as a bridge while their own rankings, review velocity and a website that quotes instantly compound into a channel nobody can reprice. The full system is in landscaping marketing, and the agencies that build it are compared in best lawn care marketing agencies, Skill Mammoth included and marked as ours.

Frequently asked questions

Where can I buy landscaping leads?

Four real channels: commission apps for mowing (GreenPal, LawnStarter, Lawn Love), shared pay-per-lead marketplaces (Angi, Networx, Thumbtack, Bark), exclusive pay-per-lead vendors (99 Calls, Networx Exclusive, Houzz Pro), and Google Local Services Ads, which lists both landscaper and lawn care as eligible categories.

How much do landscaping leads cost?

Mowing leads cost a commission: 5 percent on GreenPal, a reported 21 to 28 percent on LawnStarter. Install leads cost $10 to $120-plus each on Networx depending on whether they are shared or exclusive, $33.99 flat on 99 Calls, and a phone quote on Angi. Google Local Services Ads landscaping leads run roughly $15 to $72 depending on whose range you trust.

Is GreenPal worth it for a lawn care business?

For filling a route, yes. It costs nothing until a customer pays and 5 percent after that, which is the cheapest lead in the trade. The catch is that homeowners get up to five bids, so the app rewards the lowest price, and the customer belongs to GreenPal until you earn a direct relationship.

Does Google Local Services Ads work for landscapers?

Yes, and both landscaper and lawn care are eligible categories. You pay per lead, the lead is yours alone, and Google does not publish a price; third-party ranges run $15 to $72 a lead. Volume is lower than for plumbers or roofers, which 99 Calls' own source mix confirms at 6 percent of its landscaping leads.

Are Angi or HomeAdvisor leads worth it for landscapers?

Only for install work, only if you answer in minutes, and only after you have asked for the current per-lead price on the phone, because neither site publishes one. HomeAdvisor's own page says you pay whether or not you win the job and that up to four pros receive the same homeowner.

What is the best alternative to buying landscaping leads?

Owning the channel: a Google Business Profile with photos of every finished yard, reviews asked for after every visit, service and town pages that rank, and a website that quotes a mow or a patio without a contact form. It takes a season to build and then compounds, while bought leads stay linear at rising prices.