For HVAC, plumbing, roofing, electrical, remodeling and the rest of the trades
Web Design for Contractors
A custom-coded website built for the homeowner on a phone with a problem: tap-to-call first, a page for every service and every town, an instant estimate tool, and the missed-call text back and review automation that turns visits into booked jobs. $1,000, $3,000, or $8,000. You own all of it.
30-min call. No pressure. Straight answers.
What a Contractor Website Should Produce
Most contractor websites are built like they are selling pottery. The visitor is usually on a phone, often with water on the floor or a furnace that quit, and the site has about two seconds to show a phone number and a service area, plus a reason to trust it. Sites built that way convert at 4 to 7 percent of visits. Template sites convert at 1 to 2. The gap is the difference between a marketing budget that works and one that leaks. Case studies with the full numbers are on the work page.
What Every Contractor Website We Build Includes
The phone number is the hero
The largest tappable element above the fold on a phone, bigger than the logo. A 24-point tap-to-call button outconverts a 14-point one by about 2x in our testing, and contractor visitors have the highest intent to call of any service category.
Emergency and scheduled work get separate paths
A burst pipe and a tankless quote are different visitors. One clear emergency button and one booking path above the fold, so the panicked caller is not filling in a quote form and the price shopper is not being rushed.
A page for every service and every city
Google ranks pages, not websites. Core ships with up to 10 service pages and 15 service area pages, each with real local content, because ten strong city pages beat fifty template swaps every time.
An instant estimate or lead tool
A calculator, visualizer, or analysis that gives the homeowner a number in exchange for a name and phone. Included on every package. It is the single feature most likely to double form fills.
Reviews, photos and proof on the page
Real job photos of your crew outconvert stock by about 3x. Reviews embedded with the reviewer's city and review schema so the stars show in search. License numbers and certifications where a homeowner can read them.
The automation layer
Missed-call text back, call tracking, instant review requests after the job, lead notifications plus a CRM connection. A site that captures the lead and then lets it sit in an inbox has done half the job.
The trade-by-trade version of this list, with real sites reviewed, is in the guides linked below. The full 50-point launch list is the free new website checklist.
Contractor Website Pricing
Three fixed prices, published. Easy Start is our in-house financing with no credit check, and you can pay off the balance at any time and keep everything.
Smart Website Lite
or $100 a month for 12 months on Easy Start
- Up to 5 pages
- Instant lead funnel (estimator, visualizer, or analysis)
- 24/7 AI chatbot
- Lead alerts and built-in analytics
- Mobile-first, technical SEO
New operators and single-service companies
Most popular
Smart Website Core
or $150 a month for 24 months on Easy Start
- Everything in Lite
- Up to 10 service pages and 15 service area pages
- Google Business Profile setup
- Call tracking and missed call text back
- Instant review funnel and CRM connection
Most contractors land here
Smart Website Pro
or $400 a month for 24 months on Easy Start
- Everything in Core
- Professionally shot interview video
- Second interactive lead magnet and branded PDF
- GA4 custom event tracking
- 90-day conversion audit and report
Multi-truck operators in competitive metros
Ongoing support is $350, $750, or $1,500 a month and covers hosting, security, edits and reporting, with Google Business Profile management, weekly content plus review work on the higher tiers. It is optional and month to month, separate from the build. Full detail on the pricing page, or run your own number through the website cost calculator.
For comparison: freelancers charge $1,000 to $5,000 for a template site with a handful of pages, contractor-niche agencies $5,000 to $15,000 and up, and the managed platforms (Scorpion, Hibu, Townsquare) $1,200 to $2,500 a month on a 24-month contract where the site is never yours. The market picture, with real examples at every tier, is in contractor websites: real examples and honest pricing.
How the Build Works
- Diagnose (week 1). Audit of the current site and Google Business Profile, competitor review, tracking baseline, plus the photo and content collection that decides the timeline.
- Design (weeks 1 to 3). Custom design around your services and your service area, plus your proof. Service and city page structure mapped to the searches homeowners actually type.
- Deploy (weeks 2 to 6, by package). Build, integrations to your CRM and phone system, call tracking, missed-call text back, review funnel, schema, launch, plus a 30-day check on conversion.
Lite is usually live in under two weeks, Core in two to four, Pro in four to six. We build in code we can hand you, so there is no proprietary platform to migrate off later. The comparison against the platform model is in Skill Mammoth vs WordPress, Webflow vs custom code, and own your website or rent it.
Website Design by Trade
Each guide reviews real sites in the trade, names what converts, plus gives the cost breakdown.
Web Design for Contractors FAQ
More free tools: website audit, website cost calculator, new website checklist.
Ready for a Website That Books Jobs?
Book a free 30-minute strategy call. We will look at your current site and numbers, tell you whether you need a rebuild or a fix, and quote the package on the call.
Trusted by 40+ home-service contractors.